Mobile Marketing Roadshow Sells Out in New York City | MMA Global

Mobile Marketing Roadshow Sells Out in New York City

May 11, 2004
Mobile Marketing Roadshow Sells Out in New York City, Standig Room Only For First Event

First-Ever Roadshow Series on Mobile Marketing Draws Advertisers, Brands and Content Providers.

Washington, D.C. and Mountain View, CA, May 11, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the first Mobile Marketing Roadshow, held in New York City on April 29, was sold out and packed with an audience of top brands, advertisers, content providers and carriers.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing.

New York City was the first city to host the 9-city seminar series.

"It was an amazing show of interest in mobile marketing," said Rob Mesirow, Vice President of Operations for CTIA. "It's exciting to see the tremendous enthusiasm from attendees, and we look forward to a terrific seminar series to match the exponential growth rates in text messaging traffic."

“From the crowd that came to the New York City event, it is clear to see why many analysts predict mobile marketing to be a $5 billion industry by 2005,” said Peter Fuller, executive director of the MMA. “It’s clear that advertisers and brands are grabbing this new medium and working to realize its full potential.”

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

Information on Mobile Marketing Roadshow can be found at: Spring session dates are:

Chicago: May 18
Los Angeles: June 16
Boston: October 14

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at

About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.