MMA & CTIA Join to Create First Mobile Marketing RoadShow Conference Series | MMA
March 15, 2004
MMA & CTIA Join to Create First Mobile Marketing RoadShow Conference Series in the United States

Mobile Marketing Roadshows will be held in 9 cities throughout 2004 and targets brands and advertising agencies.

Washington, D.C. and Mountain View, CA, March 15, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) have created a seminar series on mobile marketing in order to meet a growing demand by advertising agencies and brands for information on how to conduct effective mobile marketing campaigns in North America.

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

“Mobile marketing is just beginning to gain traction in North America having demonstrated its utility and efficiency in Europe and Asia,” said John Windolph, senior vice president for business development of CTIA. “Our goal for these conferences is to introduce brands and their promotional agencies to a compelling new outreach medium that can be successful and effective when carefully planned and executed.”

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: October 14

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.