CSCA Members Join Mobile Marketing Roadshow | MMA
April 26, 2004
US Common Short Code Administration (CSCA) Participating Carriers Join CTIA and MMA to Sponsor Mobile Marketing Roadshows in Nine US Cities

Largest American carriers back seminar series that teaches brands and advertisers how to market on wireless devices.

Washington, D.C. and Mountain View, CA, April 26, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the participating carriers of the Common Short Code Administration Program (ALLTEL, AT&T Wireless, Cingular Wireless, Cricket, Dobson, Nextel, RCC, SprintPCS, T-Mobile, Virgin Wireless,Verizon Wireless, and Western Wireless) have joined the CTIA and the Mobile Marketing Association to promote the nine-city seminar series on mobile marketing called the Mobile Marketing Roadshow.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing. Advertising agencies and brand managers will learn the benefits and power of mobile marketing to increase branding, customer communication and drive product sales.

“All mobile marketing is done through the carriers and it is important for brands and advertisers to learn about this medium from the ones who created it. We are very excited to have these carriers sponsor this aggressive new joint undertaking by the MMA and CTIA,” said John M. Windolph, Senior Vice President, CTIA.

“Mobile marketing, when executed with a high regard for consumer privacy, can easily become a trusted source of valuable information. It is very exciting to have these carriers involved in the Roadshow series. Brands and advertising agencies will learn much from these telecom giants,” said, Peter Fuller, executive director of the MMA.

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Members of the press who wish to attend for free should contact Peter Fuller at 650.996.0359. Case studies highlighted during these sessions can be used for articles on mobile marketing.

Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: June 24

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.