Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns

Expands Scope to Include Current Technologies and Practices that Enable Organizations to Communicate and Engage with their Audience through Any Mobile Device or Network

What:

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies, today announced a significant revision to the definition of Mobile Marketing.

Microsoft named inaugural Premier Member;
Tier provides unique industry leadership opportunities and benefits all MMA members

The Fifth Annual Global Mobile Marketing Awards finalists include 17 entries from the region

Singapore, November 10, 2009 -- The Mobile Marketing Association (MMA) recently announced the finalists for its Fifth Annual Global Mobile Marketing Awards. The impressive list of campaigns from across the globe includes 17 entries from the Asia Pacific region showcasing the market’s potential as a hotbed for innovation in mobile marketing.

MMA Turkiye founded to support, educate and empower local mobile marketing players

New York; London, UK; Singapore and Sao Paulo – October 26, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

Revised guidelines address new advertising units and the globalization of Mobile Applications specifications

Toronto Mayor David Miller Proclaims Sept. 12-16 2009 MOBILEINNOVATIONWEEK
and Delivers Opening Address, Available as a Free Live Webcast

MMA’s Mobile Marketing Forum reveals mobile to be a fully integrated part of the marketing strategy for several of the world’s top brands

Builds on industry guidelines and best practices; offers greater member benefits