Mobile Marketing Association Keynotes Today at Mobile Media World 09 | MMA Global

Mobile Marketing Association Keynotes Today at Mobile Media World 09

September 15, 2009

Toronto Mayor David Miller Proclaims Sept. 12-16 2009 MOBILEINNOVATIONWEEK
and Delivers Opening Address, Available as a Free Live Webcast

New York, London, UK, Singapore, Sao Paulo and Toronto: September 15, 2009 - The Mobile Marketing Association (MMA) ( today highlighted that the Mayor of Toronto, David Miller, has proclaimed Sept. 12-16 2009 MOBILEINNOVATIONWEEK, featuring the first-annual Mobile Media World 09, an MMA-sponsored event for Canada’s mobile industry that brings together mobile and global thought leaders, developers, institutions and industry professionals. MOBILEINNOVATIONWEEK is officially recognized by the MMA and more than 14 other global mobile and digital media trade organizations, and is supported by more than 50 corporate sponsors, media partners and individual volunteers.

Mayor Miller will deliver the Mobile Media World 2009 opening address on September 15 at 9 a.m. EDT at the Glenn Gould Studio in the CBC Broadcast Centre. Miller will introduce Mike Wehrs, MMA President and CEO, who will deliver the opening keynote for Mobile Marketing Day.

Miller and Wehrs’ speeches will be broadcast live at by, Inc. (, a subsidiary of Winmax Trading Group (Winmax). The MMA and will make the first half of Tuesday’s program available for free to viewers who register at In addition to the live Webcast, will make the complete conference – including all proceedings, interviews with speakers and their presentations – available on DVD.

“It is an honor to share the stage with Mayor Miller to open Mobile Media World 09,” said Wehrs. “Through his MOBILEINNOVATIONWEEK proclamation, the mayor further validates the primary focus of our event, that being the harnessing the power of the mobile channel. On behalf of the MMA, its members, and the MOBILEINNOVATIONWEEK advisory board members and alliance partners, we express our gratitude for the support of the mayor, his team and the city of Toronto during our event.”


“Mobile Media World 09 and the concise, actionable insights into marketing via the mobile channel that it will provide are tremendous assets to value of MOBILEINNOVATIONWEEK,” said Michael O’Farrell, Co Founder, Zameen Group, and one of the co-chairs for MOBILEINNOVATIONWEEK. “With more than 100 industry experts as speakers, MOBILEINNOVATIONWEEK will cover every mobile angle for attendees.”

The featured speakers featured during MOBILEINNOVATIONWEEK include Dominique-Sébastien Forest, Vice President Digital Media and e-Commerce,; Bernard Lord, President and CEO of the Canadian Wireless Telecommunications Association (CWTA); Ralph Simon, Chair Emeritus of the Mobile Entertainment Forum; Christy Wyatt, Vice President, Software Experiences and Ecosystem, Motorola; and The Co-Chairs for MOBILEINNOVATIONWEEK are mobile and digital media innovators O'Farrell; Gary Schwartz, President and CEO, Impact Mobile; and Shawn Pucknell, Director, FITC.

The keynote speakers, along with another 100 MOBILEINNOVATIONWEEK industry expert speakers, will cover topics such as open mobile Web and application development, the State of the Mobile Nation, mobile Internet for mass media distribution, mobile data, mobile marketing, mobile advertising, mobile payments, mobile entertainment, mobile design, mobile learning, mobile giving, and the future of mobile media, and will explore new mobile business-creation opportunities to serve more than four billion mobile consumers worldwide. The full schedule of events and activities for MOBILEINNOVATIONWEEK is available at

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit For information relating to the MMA’s Mobile Marketing Forum series, please visit

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Valerie Christopherson or Grace Mourey
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]