Mobile Marketing Forum Opens Today in Los Angeles Drawing Industry Experts and Pioneers from Around the Globe | MMA Global
November 17, 2009

Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns

Los Angeles, Mobile Marketing Forum – November 17, 2009 – The Mobile Marketing Association(MMA)(, the leading global trade organization promoting the development and sustainability of mobile marketing, opens the Mobile Marketing Forum on behalf its members today at the Sheraton Downtown Los Angeles. As part of its series of annual events, the Forum is the leading Global venue that brings the entire mobile ecosystem under one roof to address forward-thinking industry topics.

MMA members including leading brands, agencies, content providers, operators, entertainment and media companies from around the globe come together to share best practices in the emerging area of mobile marketing. This year’s MMA, Mobile Marketing Forum speakers, keynotes, panelists and presenters will cover the latest technology developments, case studies and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

Featured presenters for this year’s event include Matt Crowley, CMO for AT&T Interactive; Louis Gump, VP Mobile for CNN; Soren Schafft, General Manager, Americas for FOX Mobile; Charles Johnson, General Manager for Microsoft Advertising; Steve Leonard, VP Sales, Off-Deck for Motricity; Maria Mandel, Senior Partner, Executive Director Digital Innovation for Ogilvy and MMA North America Board Chair; and Bruce Withers, VP & Operations Manager for Wells Fargo.

“On behalf of our members, I’m pleased to open today’s MMA-Mobile Marketing Forum bringing together the entire mobile marketing community to share best practices and state of the art case studies to advance our profession as mobile marketers,” said Mike Wehrs, president and CEO of the MMA. “In addition to the valuable Forum programming ahead of us today, our highly anticipated Global Mobile Marketing Awards celebration will honor the exemplary campaigns and remarkable leaders pioneering the future of this industry.”

The MMA’s Managing Director for Europe Middle East Africa (EMEA), Paul Berney, will serve as master of ceremonies. For complete agenda information, please visit

Top Mobile Marketers to be Honored
The MMA will announce the winners of the Fifth Annual Global Mobile Marketing Awards during its Annual Dinner and Awards Ceremony on the evening of November 17. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the integration of the mobile channel for marketing purposes. A complete list of award finalists is available at

Interactive Live Stream Webcast
The MMA is partnering with to Live Stream its annual Mobile Marketing Forum via a live interactive webcast., a subsidiary of Winmax Trading Group, Inc., will be on location in Los Angeles filming sessions and conducting in-depth interviews with speakers in order to broadcast the Forum’s programs to those who are unable to attend in person.

“bnetTV is excited to partner with the MMA and thrilled to be powering the Live Stream to help the organization increase its reach,” said Michelle Sklar, producer for “The Live Stream not only increases the value of MMF events for sponsors, members and presenters, but especially those unable to attend who want to engage with the experts to learn how to leverage the mobile media channel.”

For the first time, Live Stream participants have the opportunity to engage with leading mobile marketing experts by tweeting real-time questions to speakers and moderators via the Forum’s Twiiter handle, @MobileMktgForum. Live Stream “Q & A” sessions will feature speakers from CNN, GetJar, Microsoft, Ogilvy and the MMA. To access bnetTV’s interactive Live Stream Webcast, visit

Mobile Marketing Forum Sponsors
This fall’s Mobile Marketing Forum event sponsors include Acision, AdMob, AOL, Brand in Hand, 3Cinteractive, CNN, Eyeblaster, Get Jar, Hanzo, iLoop Mobile, Jumptap, Microsoft Advertising, Millennial Media, Mobile Messenger, Motricity, Nielsen, Neustar, OpenMarket, OpenWave, Quattro Wireless, Ringleader Digital, Snackable Media, Sybase 365 and Verizon.

In addition, media and association sponsors include 160 Characters, Berg Insight, B2 Group,, CMO Council, Convergencia Latina, CTIA, CWTA , Fame, GoMo News, Global Results Communications, Mobile Marketer, RCR Wireless, Mobi AD News, Mobile Marketing Magazine and Mobiletain.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit