Emerging mobile functionalities include Mobile Payment, Mobile Gaming, Mobile Healthcare and Mobile Music

Adoption of feature-rich handsets pushes mobile advertising and marketing growth

Los Angeles; London, UK; Singapore and Sao Paulo – November 18, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

Los Angeles – November 17, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the launch of the MMA Global Research Panel, the industry’s first research capability to collect data via the mobile channel. Produced in partnership with Kinesis Survey Technologies, the panel is designed to provide brands and agencies with deep, actionable insights into marketers’ integrated mobile campaigns, objectives and outcomes.

Program Provides Unique Opportunity to Learn and Earn Credentials for Mastery in Mobile Marketing Fundamentals, Recognized by MMA and Other Industry Partners

Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns

Expands Scope to Include Current Technologies and Practices that Enable Organizations to Communicate and Engage with their Audience through Any Mobile Device or Network

What:

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies, today announced a significant revision to the definition of Mobile Marketing.

Microsoft named inaugural Premier Member;
Tier provides unique industry leadership opportunities and benefits all MMA members

The Fifth Annual Global Mobile Marketing Awards finalists include 17 entries from the region

Singapore, November 10, 2009 -- The Mobile Marketing Association (MMA) recently announced the finalists for its Fifth Annual Global Mobile Marketing Awards. The impressive list of campaigns from across the globe includes 17 entries from the Asia Pacific region showcasing the market’s potential as a hotbed for innovation in mobile marketing.

MMA Turkiye founded to support, educate and empower local mobile marketing players

New York; London, UK; Singapore and Sao Paulo – October 26, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.