MMA offers winner free MMA membership, participation in MMF events and free consultancy from members as part of agreement  

Barcelona and London: December 10, 2009 - The Mobile Premier Awards today announced an unprecedented partnership with the Mobile Marketing Association (MMA) to sponsor the Best Start Up in Marketing category of its awards program. Taking place on February 15th 2010 during Mobile World Congress in Barcelona, the Mobile Premier Awards are the largest open and global start up competition in the mobile industry. Organised in partnership with some of the industry’s biggest associations and communities, it provides the point of reference for the start up community at Mobile World Congress .

Under the terms of this partnership, the Mobile Marketing Association will grant the winning start up of the Mobile Premier Award in Marketing:

• a free one year European MMA membership, valued at $2,500
• a speaking slot at the 2010 Mobile Marketing Forum (MMF) Europe, the MMA’s flagship event for the entire mobile marketing ecosystem
• consultancy from one or more MMA global board members with experience in start ups
• presence on the MMA website, including the posting of a case study of the winner's work

Rudy De Waele, Organizer of the Mobile Premier Awards commented; "The Mobile Premier Awards were designed to bring more openness and collaboration to the mobile industry and what better way to do this than by bringing together the most important industry-wide networks. The MMA has always been the voice of mobile marketing and therefore a major driver of business models for many entrepreneurs. This partnership is great news for mobile startups around the world."

Paul Berney, Managing Director, MMA Europe, added; "The MMA has long been a champion of innovative startups in the mobile space so we are very happy to be able to support the Mobile Premier Awards in this way. This is the first time that the MMA has supported anyone else’s awards and the first time the MMA has given away free membership as a prize, but as with our own awards, we see the recognition of success in mobile marketing as a key factor in industry growth. We look forward to seeing and working with the high quality of entrants in this category.”

There have already been more than 175 submissions for the Mobile Premier Awards. Participation is free and open to any startup with a mobile angle. To sign up entrants simply need to create their own company profile on dotopen.com and choose the categories most relevant. Visit how to sign up for the mobile premier awards and how to create a good profile for more information on the entry process. The deadline for entry in December 31st 2009.

The Mobile Premier Awards 2010 also include the following awards:

* MPA in Innovation - The best grassroots startup innovation chosen by their peers in partnership with MobileMonday

* MPA in Entertainment - The best startup in Mobile Entertainment in partnership with Mobile Entertainment Forum

* MPA in User Experience - The best startup in Mobile User Experience in partnership with MEX

* MPA in Social Change - The best startup using mobile for social change in partnership with MobileActive.org

* MPA in Female Entrepreneurship - The best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association

About the Mobile Premier Awards
The Mobile Premier Awards are the point of reference in startup premiers during the Mobile World Congress on February 15, 2010 in Barcelona and are organized by dotopen in collaboration with some of the main networks in the industry including MobileMonday, Mobile Marketing Association (MMA), Mobile Entertainment Forum (MEF), MEX, MobileActive.org, Women 2.0 and the Women in Mobile Data Association.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.