Mobile Marketing Association Opens Public Review Period for New Version of Global Mobile Advertising Guidelines | MMA Global

Mobile Marketing Association Opens Public Review Period for New Version of Global Mobile Advertising Guidelines

August 7, 2009

Version 4.0 Available for Review Through August 31

New York, London, UK, Singapore & Sao Paulo: August 6, 2009 - The Mobile Marketing Association (MMA) ( today announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines. The MMA guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience.

The review period for the new guidelines, version 4.0, runs through August 31 and is open to the public, MMA members and MMA partner organizations. The new guidelines will be published in September.

A draft of version 4.0 is available for download and feedback in the public review forum at:

The new guidelines include several major updates and additions:

  • The MMA’s new Universal Mobile Advertising Package (UMAP), which provides industry-standard ad units.
  • The Mobile Application section has been expanded from North America only to worldwide.
  • An expanded MMS section, including new ad units and guidelines.
  • An expanded Mobile Video & TV section with new ad units and guidelines.
  • An expanded Mobile Applications section with new ad units and guidelines

“The MMA’s Global Mobile Advertising Guidelines are designed to provide the timely, actionable guidance and insights necessary to continue mobile advertising’s phenomenal growth,” said Mike Wehrs, MMA president and CEO. “By making each new version of the Global Mobile Advertising Guidelines available for public review, the MMA ensures that this resource meets the needs of the entire mobile advertising ecosystem.”

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]