Opportunity for companies in the Asia Pacific region to showcase outstanding mobile advertising and marketing campaigns

Singapore, August 31, 2009: The Mobile Marketing Association (MMA) (www.mmaglobal.com) will again honour world leaders in mobile marketing who have demonstrated outstanding success in the use of the mobile channel as a part of their marketing campaigns. The MMA is now calling for nominations for the 2009 Mobile Marketing Association Global Awards and submissions will be accepted till Monday, September 7, 2009.

Companies that have rolled out campaigns in the Asia Pacific region, including agencies, brands, and service providers, are invited to send in submissions. Finalists and award winners will be recognized at the Mobile Marketing Association Global Awards Ceremony on November 17, 2009 in Los Angeles, California.

For nomination forms and a complete listing of categories, guidelines, criteria and information about past award recipients, visit http://www.mmaglobal.com/awards. Projects must be executed between July 30, 2008 and September 7, 2009 to be qualified for nominations.

Commenting on the prestigious award, Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific, said, “The MMA Global Awards recognise exceptional campaigns, companies and people who have made mobile a successful marketing and advertising channel on an international level. The Awards provide an excellent platform for companies in this region to showcase their hard work and commitment to the mobile marketing industry and we encourage them to showcase successful campaigns and have the chance to gain the global recognition they truly deserve.”

Mobile Marketing Association will present awards across the following categories:

Best Mobile Campaign by Channel & Region (31 awards)

• Six channels include: Display, Messaging, Emerging Technologies, Multi-Mobile Channel, Social Media, Cross-Media Integration
• Five regions include: North America, Central & Latin America, Europe, Africa & Middle East, Asia Pacific, Global (a campaign that has been executed in two or more of the regions)
• Best Mobile Campaign Overall (selected from the above submissions)

Industry Awards (6 awards)

• Mobile Marketing Association Award for Overall Excellence
• Innovation: Creativity
• Innovation: Reach
• Mobile Marketing Academic of the Year - Individual
• Mobile Marketing Academic of the Year - Institution
• Social Impact

Recipients of past Mobile Marketing Association global awards include wireless operators, brands, technology enablers, agencies and more, such as OgilvyOne Worldwide Hong Kong, Maxus India, The Hyperfactory, Saatchi & Saatchi, AURA Interactive, Mindshare India, The Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. It has more than 700 member companies, representing over forty countries around the globe, including all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

Media Contacts
Sonya Madeira-Stamp               
Rice Communications on behalf of MMA
Tel: +65 9450 1090
[email protected]

Suzanne Yap       
Rice Communications on behalf of MMA   
Tel: +65 6221 8322   
[email protected]