2008 Global Mobile Marketing Forum Concludes Mobile Marketing is Gaining Traction World-Wide
November 19, 2008
New York; London, UK; Singapore and Sao Paulo, 19 November 2008 —The Mobile Marketing Association (MMA) (www.mmaglobal.com), which promotes the global development and sustainability of the mobile marketing industry, has successfully concluded its Mobile Marketing Forum (MMF) in San Diego, Calif., where over 300 attendees from agencies, brands, carriers and other members of the mobile marketing ecosystem from across the globe gathered to share their mobile marketing successes from the past year. The MMA also hosted its annual Global Awards ceremony, presenting awards across every geographic region for the first time in the awards’ history. A complete list of the 2008 winners can be viewed at: http://www.mmaglobal.com/annualguide.pdf
The annual event featured a wide variety of keynotes and case studies reviewing real-world campaigns from speakers representing AT&T, Coca-Cola, MGM Grand, Ogilvy Worldwide, Western Union and others. Conference topics touched on key industry issues, including How Mobile Operators Are Encouraging Brand Participation, Mobile Marketing: Connecting With Consumers at the Speed of Life, and Innovative Ways for Using Mobile.
“As we approach the end of 2008, the MMA is excited to see the industry gather together and not only talk about successful programs, but to acknowledge the innovative programs in our annual awards event,” said Laura Marriott, president of the MMA. “The Mobile Marketing Forum continues to be a place where everyone within the mobile community can gather to discuss the happenings within the mobile space.”
The 2008 Mobile Marketing Forum was sponsored by the following corporate sponsors: Acision, Aegis Mobile, Airwide Solutions, Changingworlds, LocAid, MediaFLO USA Inc., Millennial Media, MobiTV, Mojiva, Motricity, MX Telecom, Nextweb Media, NeuStar, Open Market, Qualcomm, SNAC, Third Screen Media, Useful Networks and VeriSign.
For more details regarding the agenda and general information on additional upcoming Mobile Marketing Forums, visit: www.mobilemarketingforum.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.