MMA Press Release | Page 50 | MMA Global

MMA Press Release

San Diego, CA, Mobile Marketing Forum – Nov. 13, 2008 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 700 member companies worldwide, today opened its Mobile Marketing Forum (MMF) in San Diego. Held at the Loews Coronado Bay Resort, this one-day event will not only recognize companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes but will offer insights into what the mobile community has planned for 2009.

News Type: 
Mobile Marketing Association Establishes UK Council; Attracts New Members
 
Sponge’s Alex Meisl and Ogilvy Group UK’s Scott Seaborn Elected to Lead
 
News Type: 
 Mobile Marketing Association Publishes Updated Global
Mobile Advertising Guidelines
Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging
 
New York; London, UK; Singapore and Sao Paulo, October 28, 2008 – The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008. 
 
Key revisions include:
 
  • Updated Mobile Web Guidelines:
    • Added recommendation on automatic resizing of Mobile Web banner ads
  • Updated Multimedia Messaging )MMS):
    • Revised the MMS Ad Unit and Aspect Ratio recommendations
    • Updated the Audio Formats best practices
    • Revised the Size recommendations
  • New Mobile Video and TV guidelines including the following:
    • Ad Units
    • Aspect Ratios
The guidelines are designed to encourage the uptake of mobile marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way. Released every 6 months, the guidelines process ensures that the recommendations are continually updated and reflective of global best practices and industry feedback.
 
The new set of guidelines are the result of ongoing collaboration between MMA member companies and MMA Mobile Advertising Committee members in the Asia Pacific, Europe, Latin America and North America regions and are representative of the entire mobile marketing ecosystem. They have also received industry endorsement from industry associations such as ADMA, BVDW, DMA UK, dotMobi Advisory Group )MAG), IAB UK, Chile and Mexico.
 
“The continued enhancement of the MMA’s global Mobile Advertising Guidelines ensure that marketers are able to quickly deploy mobile advertising campaigns world-wide in a manner that optimizes screen size and ensures consumer satisfaction.  Through our Mobile Advertising Committee, the MMA continues to stay at the forefront of industry leadership for mobile advertising guidelines and education development,” said MMA President Laura Marriott.
 
The MMA Mobile Advertising Committee  member companies include: 4INFO, Inc., AdInfuse, Inc., AT&T Mobility, Buzzd, Google, Golden Gekko Ltd, GoldSpot Media, Greystripe Incorporated, GroupM, JumpTap, Madhouse Inc., MediaFLO USA, Inc., Microsoft )MSN and Windows Live), Millennial Media, Inc., Mobile Posse, MobiTX, Inc., Mobixell Networks )Europe) Ltd, Neustar Inc., News Over Wireless, Nokia Corporation, OpenMarket, Qualcomm, R/GA, Rhythm NewMedia, ScreenTonic, Sensei, Inc. Sharpcards, Smarter Agent, Smaato Inc., State Farm Insurance, Tapioca Mobile, Turkcell Iletisim Hizmetleri A.S., Unkasoft Advergaming, Verizon Wireless, Vodafone Group Services Ltd., Yahoo!
 
The latest version of the MMA global Mobile Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf.  The MMA has also published a Mobile Advertising Overview white paper )www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper )http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit
 
News Type: 
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel
 
New York; London, UK; Singapore and Sao Paulo, 28 October 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum )www.mobilemarketingforum.com).
 
The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:
Best Use of Mobile Marketing, Branding:
APAC
  • Maxus India, Nokia E66 & Nokia E 71 Launch
  • OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
  • TigerSpike -  Virgin Festival Buddy, Virgin Mobile Music Festival 2008
EMEA
  • BBH )Bartle Bogle Hegarty), Lynx Get In There mobile tools
  • BBH )Bartle Bogle Hegarty), Cippis Trump Selecta!
  • Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD
LATAM
  • OKTO, Happiness Factory
  • Pontomobi Interactive, Center Norte Christmas
  • Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign
NA
  • Anheuser-Busch, Apology Bot 3000
  • AT&T, AT&T and Rock the Vote Go Mobile
  • Golden Gekko S.L., Absolut Drinks in Your Mobile
Best Use of Mobile Marketing, Cross-Media Integration:
APAC
  • AURA Interactive, Paramount Pictures BlueZone® campaign
  • Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
  • The Hyperfactory, United Nations “Voices” Campaign
EMEA
  • Mobiento and Initiative Universal Media, Snickers Peanut Power
  • Mobile Dreams Factory, TIENES UN PLAN
  • MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: "Take it to the Next Level"
LATAM
  • Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
  • Pontomobi Interactive, MOVE
  • QuickMedia, Pasalo de dedo en dedo
NA
  • ABC.com, The Oscars® Mobile program
  • HipCricket, TXT4Dummies
  • The Hyperfactory, Peyton Manning’s Priceless Pep Talks
Best Use of Mobile Marketing, Direct Response:
APAC
  • AURA Interactive, Hoyts BlueZone® network
  • Mindshare India, The New HSBC Premier Mobile Handset
  • The Hyperfactory, United Nations “Voices” Campaign
EMEA
  • Incentivated, Bookstart DRTV Campaign
  • Mobile Dreams Factory, Voice Push
  • YOC AG and KRAFT FOODS, Jacobs 3für1/2für1
NA
  • Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
  • MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
  • Walmart, Kraft Foods,  AT&T, and Single Touch Systems, #MEALS
 
Best Use of Mobile Marketing, Product/Services Launch:
APAC
  • Bharti Airtel Ltd., iPhone Launch on Airtel
  • FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
  • The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
EMEA
  • iconmobile GmbH, BMW VideoCall
  • Mobile Dreams Factory, INFORMATION IN YOUR PHONE
  • AKQA, Nike PHOTOiD
LATAM
  • F.biz, Seda Teens
  • Pontomobi Interactive, One Missed Call
  • Pontomobi Interactive, Reach One
NA
  • Edelman Mobile, Dove Fresh Takes
  • INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
  • KADOINK, Jason Mraz Mobile Album Premier
Best Use of Mobile Marketing, Promotion:
APAC
  • AURA Interactive, Paramount Pictures BlueZone® campaign
  • WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
  • WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo
EMEA
  • AERODEON, PEPSI SHOW YOUR EMOTIONS!
  • Electric Agency, COCA-COLA EUROCUP 2008 - 'WHAT HAPPENED TO THE BALL?'
  • Mobile Dreams Factory, IDRINKS
LATAM
  • HANZO SA, HANZO Online Mobile Marketing Campaigning
  • Mobext, ADIDAS FAIRPLAY
  • Pontomobi Interactive, Besni in cinemas
NA
  • Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
  • Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
  • The Weather Channel Mobile, Mobile Month
Best Use of Mobile Marketing, Relationship-Building:
APAC
  • AURA Interactive, Hoyts BlueZone® network
  • Mindshare India, Pepsi - Youngistaan - A New Cult for Youth!
  • TigerSpike -  Mobile Warnie, VB Summer of Spin
EMEA
  • Mobile Dreams Factory, IDRINKS
  • OMD International and Vodafone, Vodafone Mobile - Football
  • R/GA, Nokia Urbanista Diaries
NA
  • CellTrust Corp., Harlem Case Study
  • Edelman Mobile, Dove Fresh Takes
  • Obama for America, Obama for America Mobile
Innovation:
EMEA
  • Ad Infuse, Strongbow: Turning Virtual Pints into Reality
  • AKQA, Nike PHOTOiD
  • Praekelt Foundation, TxtAlert
NA
  • Cellfire Inc., Cellfire Mobile Grocery Coupons
  • Polo Ralph Lauren, Mobile Commerce - Two-dimensional barcodes
  • Rhythm NewMedia, vSNAX Videos
 
Innovation for Creativity in Media
  • Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
  • Mobile Dreams Factory, INFORMATION IN YOUR PHONE
  • Mobile Dreams Factory, THE PARTY PROJECT
Innovation for Creativity in Technology
EMEA
  • MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
  • Mobile Dreams Factory, IDRINKS
  • R/GA, Nokia Urbanista Diaries
NA
  • Macrovision / TVGuide, Dynamic mobile ad-network for publishers
  • Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
  • R/GA, Nike Basketball Ballers Network
The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards.  Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America )NA), Europe, Latin America )LATAM), Middle East & Africa )MEA) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
.
 
FOR MORE INFORMATION:
NA
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]

[email protected]
 
EMEA & Global
Jen Allen
Mi liberty Ltd
+44 )0) 20 7751 4444
News Type: 
Mobile Marketing Association Announces Mobile Marketing Forum Line Up for October

Events in Eastern Europe and South America extend reach and impact of mobile marketing knowledge
 
New York, London, UK, Singapore & Sao Paulo: September 18, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today outlined its Mobile Marketing Forum )MMF) agenda for October, which includes events in Budapest, Hungary, and Buenos Aires, Argentina.  Featuring industry leaders from both continents and across the mobile value chain, the events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.
 
Topic highlights across the events include cross media integration, social community campaigns, leveraging mobile for brand awareness, loyalty and direct response, mobile analytics and integration, business models, the mobile internet, mobile usage, and the iPhone’s impact on mobile adoption.
 
Confirmed speakers at the events include:
  • Jana Eisenstein, Screentonic
  • Gyorgy Simo, Magyar Telecom
  • Stacey Fassberg, Celltick
  • Khurram Hamid, Procter and Gamble                
  • David Barker, Nokia Ad Business
  • Markus Munkler, Vodafone
  • Herve Le Jouan, M:Metrics
  • Elvin Altun, TURKCELL
  • Marc Montaldier, Orange
  • Roberto Vazquez, Nielsen
  • Ezequiel Jones, Unilever
  • Federico Pisani, HANZO
  • Tom Daly, The Coca-Cola Company
  • Joao Ciaco, Fiat
  • Mathew Garlick, 2ergo
  • Gene Keenan, Isobar
  • Daniel Getzel, Mobtext  
  • Guillermo Rivaben, Personal Telecom
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4Roberto Vazquez, Nielsen
Ezequiel Jones, Unilever
Federico Pisani, HANZO
Tom Daly, The Coca-Cola Company
Joao Ciaco, Fiat
Mathew Garlick, 2ergo
Gene Keenan, Isobar
Daniel Getzel, Mobtext  
Guillermo Rivaben, Personal Telecom
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
 
“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, whilst for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA President Laura Marriott. “It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”
 
The events take place in Budapest on October 7th and 8th in Budapest and in Buenos Aires on October 14th.
Further fixtures for 2008 will include the North American and Asia Pacific Mobile Marketing Forums.  The North American MMF, held in San Diego on November 13th, also incorporates the MMA Global Awards Ceremony.
For more information, please visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit http://www.mmaglobal.com.
 
 
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 

 

 

News Type: 
 
MOBILE MARKETING ASSOCIATION ANNOUNCES MOBILE MARKETING EXPO LINE-UP
News Type: 
 
MOBILE MARKETING ASSOCIATION PUBLISHES MOBILE APPLICATIONS WHITE PAPER

Provides Concise, Actionable Overview of Technical and Business Considerations for Ad Campaigns Using Mobile Applications Such as Games, Social Networking, Maps and Multimedia Players

New York, London, UK, Singapore and Sao Paulo: Sept. 10, 2008 - The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced the publication of its latest educational resource: a white paper on mobile applications. Developed collaboratively by MMA members ScreenTonic, Unkasoft Advergaming, Vodafone Group Service Ltd. and Yahoo!, within the MMA Mobile Advertising Committee, the paper provides an overview of the mobile applications available to advertisers and the key considerations for optimizing both campaign effectiveness and the overall user experience. The paper also describes the major types of mobile applications in use today, including social networking, games, multimedia, maps and directory services – in terms of their technical features and requirements, and the opportunities that they create for advertisers, agencies, mobile operators and application developers.
 
Available now as a free download at: http://mmaglobal.com/mobileapplications.pdf the MMA Mobile Applications white paper covers topics such as: 
  • In-game advertising
  • Ad unit types, including banners, tagged ads and full-page ads
  • Application connectivity types, including intermittently and non-connected applications
  • Ad serving, targeting and rendering
  • Response options
  • Success drivers
The white paper is just one of the MMA’s extensive library of information and resources available for use, from specific topics such as Mobile Search to basics such as the Mobile Marketing Industry Overview and the more advanced MMA International Journal of Mobile Marketing. The MMA also publishes guidelines on Conduct, Consumer Best Practices and Mobile Advertising, due for re-release in October this year following a period of public comment. They are all available to download from http://www.mmaglobal.com/modules/article/view.article.php/1419.
 
 
ENDS

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P: +1 949 608 0276
E:
[email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
 
 

 

News Type: 
2008 Mobile Marketing Association Global Award Nominations Deadline Approaching
 
Submissions for Global and Regional Awards Accepted Through September 15
 
New York, London, UK, Singapore, and São Paulo, Sept. 8, 2008—The 2008 Mobile Marketing Association Global Awards process is underway and this year’s submissions are demonstrating remarkable and successful marketing programs from across all regions. The Global Awards are open to all industry players and honor the leaders in mobile marketing and media from regions including North America, EMEA, APAC and Latin America.  The deadline for nomination is September 15, and can be submitted by category HERE.
 
The 2008 Mobile Marketing Association Global Awards categories include:
  • Best Use of Mobile Marketing - seven categories including:
    • Branding
    • Direct Response
    • Promotion
    • Relationship Building
    • Product/Services Launch
    • Search Marketing
    • Cross Media Integration
  • Innovation Award
  • Innovation Award for Creativity – two categories including:
    • Technology
    • Media
  • Mobile Marketing Academic of the Year )individual)
  • Outstanding Individual Achievement in Mobile Marketing )individual)
  • Mobile Marketing Association Award for Overall Excellence )company and/or committee)
 
All winners are selected by the MMA’s Award Selection Committee, comprised of press, analysts and industry leaders, and will be presented at the MMA Awards Dinner on November 13, 2008 in San Diego. Details on award guidelines, along with instructions on how to submit nominations can be found HERE.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
# # #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
Mobile Marketing Association Publishes Mobile Search White Paper

Provides overview of key mobile Internet function, associated strategies, business models and challenges

New York, London, UK, Singapore & Sao Paulo: Aug. 28, 2008 - The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced the publication of its latest educational resource; a white paper on mobile search. Developed by the MMA’s Mobile Search Task Force, the paper provides an overview of search on the mobile Internet, outlining how it differs from traditional web-based search, how it meets the needs of consumers and the opportunity it provides to operators and marketers. It also discusses mobile search challenges, strategies and business models, incorporating case studies from JumpTap and Medio Systems Inc.
 
The MMA Mobile Search Task Force, chaired by AOL LLC and JumpTap, came together to develop common business models, operating procedures and technology interfaces that allow operators to offer an integrated, carrier-branded mobile search experience to their subscribers, as well as help brands and content providers to monetize their opportunities in the mobile ecosystem. This white paper, available to download, was developed in collaboration with representatives from 4INFO, Inc., Aegis Mobile, LLC, Alltel Wireless, Cricket Communications, go2 Media, Gold Mobile, iCrossing, Jingle Networks, Medio Systems, Inc., Miscrosoft )MSN and Windows Live), mInfo Information Technology Co., Ltd., Motricity, Nielsen Mobile, Publicis NA )denuo Group, Leo Burnett & Starcom), Qualcomm, Single Touch Interactive, Inc., The Weather Channel Interactive, TMP Directional Marketing, V-ENABLE and Yahoo!
 
The white paper is just one of the MMA’s extensive library of information and resources available for use, from basics such as the Mobile Marketing Industry Overview and the more advanced MMA International Journal of Mobile Marketing. The MMA also publishes guidelines on the Code of Conduct, Consumer Best Practices and Mobile Advertising, the latter due for re-release in October this year following a period of public comment. All resources are available for download.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P: +1 949 608 0276
E:
[email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: