interactive | MMA

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

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New Guidelines Will Simplify Development of Mobile Advertising 

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InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes

The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
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InMobi Case Study – Levi’s Curve ID Campaign

The Challenge:
Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
 
 
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InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea

The Challenge:
Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
 
 
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InMobi Case Study – Canon PIXMAtown Campaign

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

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InMobi Case Study – Slim-Fast Utilizes Interactive Rich Media

Member Submitted Content

The Goal:

In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.

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InMobi Case Study - Samsung Q3: Interactive Rich Media Ad Unit During the Olympics

The Objective:

Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was 
to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.

 

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