As the only mobile marketing global awards program, The Smarties™ strives to find the best campaigns from every corner of the globe. The coveted Smarties™ is judged by an independent global panel of senior brand marketers and advertising agency executives who ensure The Smarties™ recognize the commitment and accomplishments of the world's leading companies and individuals in the burgeoning mobile marketing industry.

Pre-Screening Council

Ayan Aksu - Digital Marketing Specialist, Vestel

Yaron Assabi - Founder & CEO, Digital Solutions Group

Bala Atahan - Deputy General Manager, Mindshare World

Edson Athayde - CCO/CEO, FCB Lisbon

Philip Barrett - Senior Vice President of Marketing, Purch

Martin Bauer - Managing Partner, Wunderman

Gilad Bechar - Founder & CEO, Moburst

Donna Bedford - Global Digital Lead, Lenovo

Christian BjÌürndalen - Creative Director, Ko&Co

Brenda Boudreaux - VP Sales & Business Development, Prism Solutions Inc.

Lillian Brown - Dir., Comms. Planning American Express, Mindshare

Rolf Carlsen - Owner and CEO, Dialog Factory

Ori Carmel - VP, Sales Marketing, xAd

Felicia Carmichael - Connect Life and Mobility, Manager, MEC Global

Marcelo Carnevale - Creative Director, Mercadores Conteúdo

Elena Castanon - Founder & COO, Wikreate Inc

Scott Curtis - European Mobile Strategy & Dev. Director, SMG

Eduardo Dehesa Conde - Co-Founder & President, Liquid Iron

Megan Devine - Owner, d.trio marketing group

Marcy Donahue - Sr. Executive Communications Manager, Microsoft Corporation

Maureen Dyvig - Partner, d.trio marketing group

Lara Elbirlik - Director, Business Development, Qualcomm Inc

Neil Feinstein - Assistant Professor of Advertising, St. John's University

Andre Felix - VP Creative Director, Y&R

Lisa-Juliane Flechsig - Global Strategist, Joule Mobile WPP

Anders Foss - Art Director, TRY ReklamebyrÌ´

Gonzalo Fuentes - CEO Consumer Insights Hispanic Latam, Kantar

Dan Gaede - Creative Director, BBDO Proximity Canada (an Omnicom Agency)

Carlos Garavito - Vice President Creative, The Marketing Store Worldwide

Brandy Gerth - Innovation Design, US Bank

Karin Giffney - CMO, Two12 Group, LLC

Tom Goosmann - Chief Creative Officer, True North Inc.

Duncan Gray - Chief Creative Officer Europe, Fenton

Alessandro Guidini - CEO, Urban Summer Digital Creative

Vikas Gupta - Director of Marketing, Factual

Annette Gutman Carlsen - Marketing Manager & Leader, Campaign Management, Den BlÌ´ Planet, National Aquarium Denmark

Melanie Haas - Director of Marketing, Pinsight Media+

Sarah Hall - Product Strategy, Waze Commercialization

Holly Hamilton - Sr. Engagement Specialist, Shoptology

Jeff Hasen - President and Founder, Gotta Mobilize

David Herman - Executive Producer, davidherman.tv

Brian Klais - Founder, CEO, Pure Oxygen Labs

Mark Kolier - Managing Partner, YourCover LLC

Daniel Kranz - Global Strategy Lead, Joule

Elaine Lawson - VP/Business Leader, U.S. Digital Marketing, MasterCard

Claudio Lima - CCO, Ogilvy Brazil

Leona Lindner - Chief Marketing Officer, NEA Member Benefits

Ken Madden - SVP | Head of Engagement, Shoptology

Hilary Maitland - Head of Client Strategy, Thinknear

Erwin Maldonado - VP Marketing PR Southern Europe, Pernod Ricard

Joline McGoldrick - VP, Research, Millward Brown Digital

Sean Merriweather - Director, Product Marketing, The Weather Company

Darren Metzger - Director, Enterprise Sales, mGage

Stuart Meyler - Principal, Beeby Clark+Meyler

Lauren Moores - VP Analytics, Distillery

David Neway - Director, Sales Strategy, IBM/The Weather Company

Mari Kim Novak - CMO, Rubicon Project

Jane Ostler - Sector MD, Media, Digital, BrandZ, Millward Brown

Soumya Panda - Business Director - Digital, MEC, GroupM

Lisa Parente - Vice President, Global Content Marketing, Millward Brown

Sagren Pather - Head of Digital and Direct Marketing, The Standard Bank Group

Lovro Peterlin - CEO, Linea Directa Communications (Studio Moderna group)

Morayea Pindziak - Vice President Marketing, Alliance Life Sciences

Clara Planel - Head of Brand Marketing, InMobi

Radhika Prakash - Brand & Creative Strategy, Pinterest

Michael Puffer - Senior Director, Mobile Solutions and Strategy, Hello World

Davide Rosamilia - Sr. Technical Product Manager, Xaxis

Franco Ruggeri - VP of Mobile Product, Purch

Nick Russell - Director of Creative Content, Global Media and Entertainment

Birgitta Sama - Global Brand Innovation Manager, Healthcare, SCA Hygiene Products

Roehl Sanchez - EVP Chief Creative Officer, Owner, BIMM Direct & Digital

Carlton Sanderson - Marketing and Design Director, Imedex

David Sanderson - VP, Creative Strategy & Operations, TAPAD

Beth Seitzberg - Creative Director, dtrio

Jose Soares - Founding Member, ZAZOO

Jide Sobo - Head of Mobile, MEC

Destene Styles - Communication Strategy, TD Ameritrade

Ina SvarÌüd - Leder Bouvet ReklamebyrÌ´, Bouvet ASA

Steve Tan - Head of Strategic Alliances, Urban Airship

Jon Tell - Assistant Creative Director/Copy, Healthfirst

Krista Thomas - VP Product Marketing, Mobile & Video, Rubicon Project

Ezequiel Trivino - Head of Digital Development and Innovation, AREA6

Georgina van der Walt - Region Head, Facebook Africa

Susan Venen-Bock - Mgr., U.S. Media/Global Agency Management, Ford Motor Company

Mark Wakefield - VP Marketing, Ferrero Canada

Mary Weinstein - CVS Digital Experience Team, Comcast

Lysle C. Wickersham - Co-founder/Board Member, Briggs Capital, LLC

Esmee Williams - Vice President, Brand Marketing, All Recipes

Bostjan Zrimsek - Manager and CEO, Dima center d.o.o.