The SMARTIES Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success.
Judging criteria is as follows:
While achieving the above touchstones are instrumental to success, it is critical to remember that across all entries in all categories, the work must have mobile at its core. To be certain of this, it may help to ask yourself “If we were to remove mobile from this idea/execution, would it still work?”
There are 24 categories which celebrate the channels used by mobile marketers, the sectors they operate in and some special awards for the most innovative brands in the industry. You may enter as many categories as you wish. To increase your chances of winning, consider entering your work in multiple categories and across regions.
Marketing Objective Categories
There are 6 categories to choose from: Brand Awareness, Lead Generation/Direct Response/Conversions, Product/Services Launch, Promotion, Relationship Building/CRM, Social Impact/Not-For-Profit
There are 9 categories to choose from: Cross Media, Cross Mobile Integration, Mobile Gaming, Gamification & E-Sports, Messaging, Mobile App, Mobile Native, Mobile Search, Mobile Social, Mobile Website
There are 9 categories to choose from: Innovation, Location Based Services or Targeting, Mobile Payments/Commerce, Mobile Video, VR/AR (New in 2017), 360 Degree Video (New in 2017), Mobile Audio, The Internet of Things - Products in Market, The Internet of Things - Products in Prototype/Incubator Stage
When entering into these categories, you should present your entry in a way that addresses the challenge as outlined in the category definition. Be sure to review the category definitions to ensure your effort meets the criteria of the specific category definition.
Unsure where your campaign would fit best? Contact us, and we will get back to you with recommendations.
Smarties awards are presented as follows:
For the purposes of judging, all information provided will be treated in the strictest confidence and will only be viewed by the Jury. However, in any editorial write-up about entries, some information may be needed from the written entries. Any information that is commercially sensitive and which may not be used in an editorial write up should be noted in the write-up.
Consider these 8 questions:
Creative Samples Guidelines:
Due to its exploratory nature, the following categories will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.