Session 1: Measuring the ROI of AI on Optimization and Personalization
Through AI Personalization, Marketers can not only deploy a greater variety of more customized messages, but ensure that these messages are served to the right audiences, and ultimately improve lift and sales.
Session 2: Unleashing the Potential: The Synergy of Humans and AI for Marketing
Fueled by the rapid advancements of artificial intelligence (AI) marketers must grasp the significance of merging human insights with quality machine-driven intelligence to make informed decisions and optimize performance. This panel discussion will explore invaluable tips and tools to effectively integrate AI into your marketing strategies, while preserving the potency of human-driven strategic thinking.
Session 3: Leading with Data to Build Billion-Dollar Brands Doesn’t Always Create Them? Why?
For Brands to cut through the clutter today they need a creative spark that truly resonates with consumers. Building billion-dollar brands often requires a combination of data-driven decision-making and the ability to adapt and seize opportunities as they arise. Success is a complex interplay of science and art, strategy and execution, and adaptability in a dynamic environment.
Session 4: Remaining Relevant in Transformative Artificial Intelligence Times
To capture the AI opportunities, marketing leaders should prioritize data governance, invest in training and education, establish clear ethical guidelines, and ensure that AI aligns with their overall marketing strategy. Collaboration between marketing, data science, and legal teams is crucial to navigate the complexities and make the most of generative and predictive AI in marketing.
Session 5: Unlocking the Next Generation of Commerce
Session explores the revolutionary concept future of retail and commerce of unified commerce. Businesses seamlessly integrate online and offline channels to create holistic shopping experiences. Insights of digital transformation, omnichannel excellence, payment innovations, customer-centric strategies and future trends in the interconnected world of unified commerce.
Session 6: Attention Grabbers: How Brands Can Drive Better Outcomes with Attention-Focused Ad Strategies
Attention, while not entirely new, has become one of the most talked about and complex topics in the world of digital media today. It’s now considered one of the buzziest topics in digital media. It is rarely agreed upon or even fully understood among experts across the industry. But, while popular, Attention is complex, as is the approach to optimising towards it.
Session shares methodological, evidence-based approach to develop a point of view on what Attention is, how it’s tied to outcomes, and how advertisers can use this information to increase the effectiveness of their digital ad campaigns. Panel will share their insights on how brands can drive better outcomes with attention-focused ad strategies.
‘The Future Is Sound’ presentation is informative, interactive and peppered. In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity.
Session 8: MMA Modern Marketing Reckoner Report Launch
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
The developments and the disruptions to society in the next ten years will be unparalleled in human history, and will massively exceed advances we have made since the dawn of human intelligence till now. This session focuses on a quick run through of these developments and asks uncomfortable questions on how we as an industry will handle this disruption and keep ourselves relevant to society and be a force for good.
Session 10: How Brands Can Thrive in 2024: Marketing Effectiveness in a Changing World
As we head into 2024, key macro changes are shaping marketing and advertising decisions. How do brands balance between short-term revenue and long-term growth. How does entertainment and creativity enhance marketing effectiveness across the full-funnel.
Hear from leaders from TikTok, Nestle, OMG and Kantar how brands can thrive in 2024.
Session 11: Accelerating Artificial Intelligence and Machine Learning Maturity in Indonesia
This era is more connected to Artificial Intelligence (AI) or Machine Learning (ML) as a method of simulating human intelligence. Indonesia has a huge potential for developing new technologies and high-tech-enabled business models to accelerate digital transformation. This panel brings together leaders in various industries to share the impact of AI/ML implementation on the future of various industries including the marketing industry with their approach and how they are preparing for tomorrow.
In a world where content saturation is becoming increasingly prevalent, the discussion will delve into how brands can adopt a fresh approach to rise above the noise and connect with their audience through seamless content discovery, such as the influence of emerging channels in achieving this goal. From this panel session, you will learn how your brand can take a fresh approach to cut through the clutter and catch the eye of your customers.
Session 13: AI Revolutionizing E-Commerce & Retail Media
AI is a driving force behind the evolution of e-commerce and the growth of retail media, enabling businesses to operate more efficiently, enhance the customer experience, and unlock new revenue streams through advertising and marketing services. As AI technology continues to advance, its impact on these sectors is expected to expand even further.
Session 14: Crafting an Irresistible Omni-Commerce Journey
Embrace the challenge of surpassing consumer expectations in the era of a seamless hybrid experience, where Digital x Physical convergence reigns supreme. Join us on an extraordinary exploration as we unveil the transformative power of creating a truly captivating omni-commerce experience across all touchpoints.
Session 15: Go Beyond Video: Why In-App Advertising Grabs More Users Attention
In the rapidly evolving world of digital marketing, the battle for user attention has become more intense than ever. As advertisers continually seek innovative ways to engage their target audience, in-app advertising has emerged as a powerful and effective strategy that goes beyond the traditional video ads. In this comprehensive exploration, we delve into the reasons why in-app advertising is gaining prominence and how it succeeds in captivating user attention.
Session 16: AI-Powered Marketing: Unveiling the Present and Future
The potential of AI dominates headlines, enabling everything from handheld app experiences to enhancing campaign performance in the digital realm. We find ourselves at the dawn of a transformative era where AI will revolutionize how marketers craft narratives, engage with audiences, and unlock exponential growth opportunities for businesses worldwide. Join us as we explore the present and future of AI-powered marketing, uncovering the immense potential and possibilities that lie ahead.