Elvira Jakub | MMA Global

Elvira Jakub

Elvira Jakub
Head of Industry - Automotive, Tech, Telco, Media and Entertainment
Google Indonesia

Elvira is a marketing expert with 23 years' experience. She started her career at multinational marketing agency LeoBurne/ Starcom and helped develop a new local media agency, Activate. She then joined Nestle Indonesia as a Media Manager in charge of media neutral strategy, managing modern retail branding while also contributing as champion in Nestle brand building process.

Her curiosity for constant changes in the media plaorms has kept her passion alive and it nally brought her to a more dynamic marketing environment in Samsung Indonesia, where she set up the media division in 2012. Her role was then expanded to lead the Corporate Marketing and Mobile marketing division as the CMO of Samsung Indonesia. The combination of media, ad tech, data powered insights and great content transformed Samsung Indonesia into a leading brand in data-driven marketing and innovation.

Elvira joins Google Indonesia in late 2019, and has been partnering with large industry leaders across Automotive, Tech, Telco, Media & Entertainment industries embracing the digital transformation, and developing digital solutions that build businesses and brands. Her approach is based on “Think 100% Digital” mixes consumer insights, creativity, measurement and market fact-based strategies that increase impact and eectiveness in the marketing orchestration.