This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change. Hear what the MMA believe to be true about our future and what the MMA is doing about it
A look at the latest and most engaging innovative and effective mobile campaigns in creative and media and their Business impact case studies showcasing effective marketing — persuasive copywriting, great design, a relatable problem, and an effective solution.
Marketing is evolving faster than ever. As a result, it has put tremendous pressure on marketers to rethink their organizational structure to best take advantage of mobile marketing. This session will have a leading brand marketer in discussion to explore how marketers should be dealing with today’s top concerns, including brand safety, ad fraud, attribution, GDPR and how to put mobile at the top of marketers agenda.
Driven by the emergence of new technologies, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing faster and more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead. Reflecting on the ongoing transformation of advertising business, and outlines his vision industry’s next chapter.
A Look at the Evolving Smartphone Usage and Mobile Apps Landscape.
In today’s digital age it seems everyone is doing video content for OTT distribution. This session will explore some of the most common questions and challenges facing media companies as they seek to refine and monetize their content offering across traditional and OTT platforms. How can you exploit the opportunities to drive additional revenue generation?
Mobile video continues to grow in popularity with both consumers in time spent and with marketers as they embrace the opportunity to engage with their consumers. It therefore becomes crucial to better understand the high value that mobile video advertising #shapesthefuture in the marketing mix.
Brands are shifting more of their marketing dollars to mobile. With the increase of budgets, scrutiny into the ROI of this channel has become a priority for marketers. Learn where the state of measurement, attribution and discuss some approaches to tackle the issues and validate the role of mobile marketing.
In the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content. Opportunity & value the morphed service provides to marketers their marketing strategies.
Understand how organizations are assessing their digital maturity and marketing capabilities in their digital transformation journey. Learn about the importance of marketing operations technology management and new operating model, agile marketing to accelerate the impact of marketing in a digital world.
MMA presents the first ever research on Mobile Gaming consumers and insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The session will discuss key trends, behaviour and insights about mobile gamers and how brands like GCPL have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.
Authentication, Authorization and powerful digital relationships through devices that are vital to digital transactions, are now becoming critical to Advertising on the back of the ANA report, Ad Fraud, Transparency and Privacy (GDPR) related discussions; Cost control pressures within the CPG industry and the questions on Working Media Vs Non-Working Media related investments are pushing the system to seek discontinuous efficiencies and a better system. Can the Distributed Ledger Technology, popularly known as Blockchain, capable of offering a solution?
As more than 70% of India's internet users prefer to access the web via mobile only, it’s clear that the convenience and immediacy of the device has become a crucial part of everyday life. But these consumers also have very particular wants and needs. Mobile has, in many ways, raised their expectations. New consumption patterns have emerged & our users are keen to connect with businesses at the swipe of a finger. In fact, research shows that having a good mobile user experience can directly affect a business’s bottom line, with a strong correlation between good user experience and increased sales. In this session we share actionable insights from our multi- vertical study, conducted across 700 m-sites in APAC, that can help brands ace their mobile marketing experience to deliver business results.
Stopping fraud means you have to stay on top of it. First steps in fighting fraud is educating yourself. That seems like a no-brainer, the panel will discuss tips for acquiring that knowledge, getting where you need to be to fight fraud and #shapethefuture for a more transparent ecosystem.
Futuristic formats such as Music Streaming and Podcast Audio Shows allow for new forms of native advertising in mobile environments. They represent opportunities for brands to contextually communicate while consumers are in the right mindset, without disrupting their content consumption flow. This session will discuss how digital audio lends itself well for native advertising and is being used to target specific audiences. It will cover tips on how brands like Bira, Netflix and Emirates have curated immersive experiences, created engaging and informative content, and collaborated with well-known and respected creators to present compelling content.
How to ace your mobile advertising strategy. An overview of Smarties 2018 winning campaigns and a perspective into the seamless journey of Brand Building, Creative Development & Media Deployment.
To attend the gala awards evening, click here to register.
Gala Agenda |
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6:30 PM |
Registration and Welcome |
7:30 PM |
Master of Ceremonies Welcome Speech and Opening Remarks |
Jury Chairperson Remarks | |
Awards Distribution | |
Dinner and Networking Dress Code: Formal (Jacket /Dress) (No denim-tees etc) |