Hemant Mehta is Managing Director, at Kantar IMRB and Chief Strategy Officer, Kantar South Asia. A consumer behaviour and media observer for the last 30 years in India and the subcontinent, Hemant has seen and tried to cope with continuously evolving consumers and media panorama.

While his expertise spans a wide range of product categories and media; he is passionate about Digital especially mobile devices and how they can be used to decode consumers, to communicate with them and drive consumption.