Mapping a Path to the Future

This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA believe to be true about our future and what the MMA is doing about it

Keynote: Navigating Today's Seismic Shifts: A Vision of What Lies Ahead

Driven by the emergence of new technologies, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing faster and more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead.  Reflecting on the ongoing transformation of advertising business, and outlines his vision industry’s next chapter.​

What’s Appening!

A Look at the Evolving Smartphone Usage and Mobile Apps Landscape.

Keynote: How Mobile Apps are Changing the Content World

In the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content. Opportunity & value the morphed service provides to marketers their marketing strategies.

Mobile Gaming: Growing Consumer Demographic Insights and Behaviour

MMA presents the first ever research on Mobile Gaming consumers and insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The session will discuss key trends, behaviour and insights about mobile gamers and how brands like GCPL have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.

Fireside Chat: Creating Native Advertising That Effectively Targets Niche Audiences

Futuristic formats such as Music Streaming and Podcast Audio Shows allow for new forms of native advertising in mobile environments.  They represent opportunities for brands to contextually communicate while consumers are in the right mindset, without disrupting their content consumption flow.  This session will discuss how digital audio lends itself well for native advertising and is being used to target specific audiences.  It will cover tips on how brands like Bira, Netflix and Emirates have curated immersive experiences, created engaging and informative content, and collaborated with well-known and respected creators to present compelling content.

Mind the Gap! Make ‘mobile’ work for your Brand

How to ace your mobile advertising strategy. An overview of Smarties 2018 winning campaigns and a perspective into the seamless journey of Brand Building, Creative Development & Media Deployment.