B. Sridhar | MMA Global

B. Sridhar

B. Sridhar
Chief Digital Officer
Diageo
@sridharcal

B. Sridhar has been with Diageo for the last 9 years. As the Chief Digital Officer for Diageo - India, Sridhar has been responsible to develop an advanced digital ecosystem and allocates his time between India and Global.

Being seeped into the accelerator networks , Sridhar has partnered with numerous start-ups to deliver disruptive solutions - the most worthy being the early position taken with Hipbar; which opened up alcohol home delivery in a dark market like India.

He oversees the group’s media operations to ensure single screen agnostic plans that maximises cross media reach with highest efficiency and in the most trusted, safe environment.

Sridhar’s purpose is to enable technology as a lever for accelerated business growth.

He is a fitness freak and loves badminton.