Partho Dasgupta is the Chief Executive Officer of BARC India, the largest television audience measurement system in the world. Under his guidance, BARC India was set up with State of the Art technology in a record time of 20 months.

A general management professional with diverse experience in consumer goods industries and in media, across print, television and out-of-home, Partho has led start-up and management teams for Times Now, Future Media, The Economic Times and Times Multimedia.

He is a keen observer of consumer and media trends and is committed to introducing path breaking innovations and international best practices to the science of audience measurement in India.