Sidharth leads marketing and consumer growth at Disney+ Hotstar. His mandate traverses the entire consumer journey from freemium users to subscribers, and he leads the direct-to-consumer growth, marketing and communications, and partnerships. With vast experience in spearheading growth and business mandates across the US, India and South-East Asia, Sidharth has been one of the key people responsible for building Hotstar. Prior to joining Disney+ Hotstar, Sidharth led one of the largest retail categories for Amazon in the US. He worked with Reckitt Benckiser before that, also in the US, leading some of its most successful new product launches and building Reckitt’s digital business. He holds an MBA degree from Cornell University in the US, and a BE from Pune University, India.