Consumer mindset has been reshaped because of the pandemic, altering the way our consumers think, do and behave. How can brands stay relevant and trusted during this period of time? How can innovative technologies, and the use of contextual data enable better and impactful engagement with our consumers? What role can data play and what way should we play data in this age of contactless culture?
The COVID-19 crisis has brought about years of change in the way companies in all sectors and regions do business.
While the path to recovery is unclear, marketers have to work under the increasing pressure of restrained budget and resources.
Business as usual wouldn’t work! Experimentation with and investment in digital-led strategy play a key role in helping companies navigating successfully through the prolonged crisis situation.
Kantar and Facebook proudly present this strategic work of 5 year accumulated learnings in SEA for the first time ever in Vietnam.
The esteemed panel represented by country’s leading advertiser and global tech giants are brought together in this panel to discuss and unlock the answer to the most real challenge of – Marketing Effectiveness and measuring impact beyond media metrics attributed to brand growth.
Social Commerce has been a mystifying topic for us all. With multiple stakeholders involved, understanding and capitalizing on the solution’s potential demands clear responsibilities complemented by next level collaboration. This brief session will hopefully clear out some of the grey areas and provide top-line direction on how advertisers can leverage this solution. The session covers:Defining social commerce & providing market contextRoles of stakeholders in social commerceClear KPIs for each stakeholderCase study & best practiceWhat the future holds?"
Consumer mindset has been reshaped because of the pandemic and foot traffic to retail stores may take some time to resume to pre-COVID-19 levels. More brands, sellers and retailers and even shopping malls are migrating online. How can innovative technologies and logistics in eCommerce help businesses grow, scale and succeed online? What role can eCommerce play in helping economies digitalise and build back better from the pandemic?
With technologies, evolving and emerging, transforming commerce, it’s essential that retailers understand the impact of online and offline customer experiences.This panel discussion brings together CMOs from Marico, Mondelez and Castrol as they provide far-reaching insights and deep discernments on market-ahead innovations, technologies, and trends, and prepare your business for success.