Activating Brand Purpose in Action with Contextual Relevance during Covid19
Consumer mindset has been reshaped because of the pandemic, altering the way our consumers think, do and behave. How can brands stay relevant and trusted during this period of time? How can innovative technologies, and the use of contextual data enable better and impactful engagement with our consumers? What role can data play and what way should we play data in this age of contactless culture?
Panel: Marketing Effectiveness Grow More with Less: Better, Cheaper, Faster
Businesses were always driven by value they deliver to their customers and in-turn marketers seek answers to the value they gain from the Marketing investment. During the pandemic and the prolonging covid situation in the region, consumers have moved rapidly adopted to e-comm, and companies and industries have responded in turn. The esteemed panel represented by country’s leading advertiser and global tech giants are brought together in this panel to discuss and unlock the answer to the most real challenge of – Marketing Effectiveness and measuring impact beyond media metrics attributed to brand growth.
Social Commerce has been a mystifying topic for us all. With multiple stakeholders involved, understanding and capitalizing on the solution’s potential demands clear responsibilities complemented by next level collaboration. This brief session will hopefully clear out some of the grey areas and provide top-line direction on how advertisers can leverage this solution.
The session covers: Defining social commerce & providing market context Roles of stakeholders in social commerce Clear KPIs for each stakeholder Case study & best practice What the future holds?"
Due to the pandemic, the new consumer behaviors have been spreading in all areas of life, from how they work to how they shop, and to how they entertain themselves. These rapid shifts have important implications for retailers and enterprises. During this session, our speaker will provide handy updates on changes regarding e-commerce behaviour since the pandemic. What are the predictions for enterprises's movements in e-commerce?
With the pandemic, the world has changed, and as more people go online, protecting their privacy and data will continue to be critical. Hear how Google is approaching the privacy-first future by: building privacy by design in all of our products; putting users in control of their data and experience through easy to use controls; delivering some of the most advanced security across the industry today to keep users safe, to keep our platforms safe and to improve the safety of the broader web.
“Pivot to the new normal” we heard from Industry leaders talks about Omni Channels, Growing More with Less, Effectiveness, Purpose led Marketing, Social Commerce and also about Data. You will also hear about Cookie less world, trends and Blockchain. All these are underpinned by a “Data”, and it plays an important role and part be it data as in data in form of 1st party data, marketing effectiveness also needs data, social commerce also needs data. Let’s understand the importance of data to industry, how is it being refined & used.
Leveraging innovative technologies in eCommerce to build back better
Consumer mindset has been reshaped because of the pandemic and foot traffic to retail stores may take some time to resume to pre-COVID-19 levels. More brands, sellers and retailers and even shopping malls are migrating online. How can innovative technologies and logistics in eCommerce help businesses grow, scale and succeed online? What role can eCommerce play in helping economies digitalise and build back better from the pandemic?
With technologies, evolving and emerging, transforming commerce, it’s essential that retailers understand the impact of online and offline customer experiences. This panel discussion brings together CMOs from Marico, Mondelez and Castrol as they provide far-reaching insights and deep discernments on market-ahead innovations, technologies, and trends, and prepare your business for success.
There is a line in the sand for the marketing industry. January 2022. All the third-party cookies and identifiers will be removed from all digital engagement systems. The Big Tech companies are building their own proprietary mechanism to balance privacy over personalisation. Agency networks are launching identity management solutions. Publishers are launching consortiums. Industry pundits call it a rearchitecture.