If your company is an MMA member and you need log-in information, please email [email protected].
The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.
If your company is an MMA member and you need log-in information, please email [email protected].
Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:
Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
Defines data asset types and relational structures
If your company is an MMA member and you need log-in information, please email [email protected].
A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.
You will:
Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization.
Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign.
With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.
