Attribution | Page 3 | MMA Global

Attribution

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
Speakers: 
Integrated Media Strategy Lead
Kroger
Manager, Media Strategy & Partnerships
Campbell
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
Moderator: 
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Speakers: 
Director of Advertising Research
Meta
Senior Director Marketing Decision Sciences
Best Buy
VP Media
Discover
SVP, Marketing Strategy & Science
National Football League
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

2 min read
In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

  1. Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
June, 2022
Region: 

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Region: 
Members Only

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only
Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
March, 2022
Region: