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Attribution

How To Navigate an Economic Downturn for Marketers

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

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Marketing Attribution Think Tank Member Meeting: Q2 2022

Members Only

Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT

Attribution

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

  1. Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.

Region: 
Global
Speakers: 
Jill Inglis
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only
Attribution

Marketing Attribution Think Tank (MATT) Q2 Member Meeting - Presentation Deck

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Released: 
June, 2022
Region: 
Global
Attribution
Content Marketing
Creative Effectiveness

The Year of Change in Digital Marketing

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Education Section: 
Creative Effectiveness, Trends Reports
Region: 
Global

Marketing Attribution Think Tank Member Meeting: Q1 2022

Members Only

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Attribution

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

Region: 
Global
Speakers: 
Jill Inglis
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only
Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation
Attribution

Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation Deck

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
March, 2022
Region: 
Global
Apps
Attribution
Brand Safety
Consumer Engagement
Content Marketing
Creative Effectiveness
Data
Fraud
Games
Location
Messaging
Privacy
Programmatic
Social Media
Video
Audio/Voice

2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia
Attribution

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Released: 
August, 2021
Region: 
Global

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

Attribution
MTA

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Global
Speakers: 
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Jill Inglis
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
Watch the Webinar:
Attribution

Infographic - Personal Data, Privacy & Smartphones: The Marketer / Consumer Disconnect

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Released: 
April, 2021
Education Section: 
Educational Documents, Research
Region: 
Global