Marketing Attribution Think Tank Member Meeting: Q2 2022
Wednesday, June 22, 2022 - 2:00pm to 3:00pm EDT
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Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:
Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.
Discussed and provided an update on the Frankenmodeling project aimed to identify the diverse signal sources and methodologies used by marketers to determine marketing effectiveness and develop a structure to integrate these signals into one cohesive picture of what works.
Shared findings from the MMA & BCG Identity Marketer Survey
Discussed interest and input regarding the topic of attention measurement.