advertising | Page 3 | MMA Global

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

Thumbnail: 

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

Undefined
News Type: 

Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

Thumbnail: 

Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

•    BuzzCity network serves 131.5billion banners to August 2012, more than 2011
•    85% prefer to use a mobile to access the internet

Undefined
Content Tags (Deprecated): 
Member Mention: 

A New Comprehensive Mobile Monetization Global Landscape Released by inneractive

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.


inneractive Joins MMA and its Global Mobile Advertising and Apps Committees

Thumbnail: 

inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

Undefined
Member Mention: 

Fight price-shopping with mobile ads

by David Engel, CEO, Mobile+Positive
5.15.12
 

 
Mobile devices can turn a store into a 2x3 inch price war zone.
  
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing. 
  

Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Thumbnail: 
Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
Undefined
Member Mention: 
News Type: