We are thrilled to announce that a further two awards nominations have been added to Fetch’s roster. Our global mobile marketing campaign with Hotels.com has earned us a nomination for the prestigious Most Effective Mobile Advertising Campaign award, whilst our work with Debenhams has been recognised with a nomination for Most Effective Mobile Sales Promotion/Direct Response Campaign.
The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing
New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee.
If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad networks, RTB, ad servers, rich media, exchanges, and much more.
inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.
Mobile devices can turn a store into a 2x3 inch price war zone.
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing.
Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
