MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards EE Submitted by Eric Espiritu on Tue, 10/16/2012 - 13:37 Thumbnail: The committee will work to establish definitions, best practices and standards for the use of mobile video in marketingNew York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. LanguageUndefinedContent Tags (Deprecated): best practicesadvertisingmobile videoMMAMobile Marketing AssociationCommitteeGuidance and standardsMember Mention: MogreetNeustarcomScoreAnne SchelleGreystripeJumpTapMindshareWill KassoyTom GodfreyActaAdColonyAdMarvelCollectiveCrisp MediaE-View ConnectionsGoldSpotJesta DigitalJivoxMillennial MediaMocean MobileNexageThe NielsenNews Type: MMA Press Release
Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web Submitted by Hisham Isa on Mon, 09/17/2012 - 06:35 Thumbnail: Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web • BuzzCity network serves 131.5billion banners to August 2012, more than 2011 • 85% prefer to use a mobile to access the internet LanguageUndefinedContent Tags (Deprecated): mobile ad networkadvertisingMember Mention: BuzzcityNews Type: Member Press Release
inneractive Joins MMA and its Global Mobile Advertising and Apps Committees Submitted by Itay Gadot on Wed, 07/25/2012 - 10:51 Thumbnail: inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association. LanguageUndefinedContent Tags (Deprecated): advertisingIOSandroidvideoApp Developersinneractiveexchangerich mediaprivate exchangead networksagenciescarriersmonetizationSDKWin PhoneMember Mention: inneractiveNews Type: Member Press Release
Pontiflex Launches Self-Serve Mobile Signup Ad Platform Submitted by Tiffany _Sumner on Tue, 03/27/2012 - 16:43 Thumbnail: Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices LanguageUndefinedContent Tags (Deprecated): mobileadvertisingsmall businessemail marketingsocial marketingdigital advertisingsocial mediaemailMember Mention: PontiflexNews Type: MMA Press Release
