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MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

Eric Espiritu's picture
Submitted by Eric Espiritu on Tue, 10/16/2012 - 13:37
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The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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best practices
advertising
mobile video
MMA
Mobile Marketing Association
Committee
Guidance and standards
Member Mention: 
Mogreet
Neustar
comScore
Anne Schelle
Greystripe
JumpTap
Mindshare
Will Kassoy
Tom Godfrey
Acta
AdColony
AdMarvel
Collective
Crisp Media
E-View Connections
GoldSpot
Jesta Digital
Jivox
Millennial Media
Mocean Mobile
Nexage
The Nielsen
News Type: 
MMA Press Release

Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

Hisham Isa's picture
Submitted by Hisham Isa on Mon, 09/17/2012 - 06:35
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Latest Mobile User Survey shows a shift to multiple devices - but mobile still rules when it comes to browsing the web

•    BuzzCity network serves 131.5billion banners to August 2012, more than 2011
•    85% prefer to use a mobile to access the internet

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mobile ad network
advertising
Member Mention: 
Buzzcity
News Type: 
Member Press Release

A New Comprehensive Mobile Monetization Global Landscape Released by inneractive

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.

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mobile
advertising
apps
exchange
rich media
ad networks
agencies
monetization
ad server
analytics
in-app
mediation
rtb

inneractive Joins MMA and its Global Mobile Advertising and Apps Committees

Itay Gadot's picture
Submitted by Itay Gadot on Wed, 07/25/2012 - 10:51
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inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

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advertising
IOS
android
video
App Developers
inneractive
exchange
rich media
private exchange
ad networks
agencies
carriers
monetization
SDK
Win Phone
Member Mention: 
inneractive
News Type: 
Member Press Release

Fight price-shopping with mobile ads

by David Engel, CEO, Mobile+Positive
5.15.12
 

 
Mobile devices can turn a store into a 2x3 inch price war zone.
  
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing. 
  
View Article

Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Tiffany _Sumner's picture
Submitted by Tiffany _Sumner on Tue, 03/27/2012 - 16:43
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Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
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mobile
advertising
small business
email marketing
social marketing
digital advertising
social media
email
Member Mention: 
Pontiflex
News Type: 
MMA Press Release