In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.
The collaboration aims to elevate advertising benchmarks and deliver better solutions to clients.
The International Internet Business Department of Xiaomi announces the extension of its strategic partnership with Xapads for the year 2024. As the global core agency for Xiaomi Mi Ads, Xapads has demonstrated the crucial role it plays in the mobile internet advertising business of the smartphone OEM.
Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.
The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.
The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.
Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.
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Dubai, 20 February 2024 – ArabyAds, the global technology company, announced a strategic partnership with Arla Organic, a brand name under Arla Foods, the Danish-Swedish multinational cooperative and the fifth-biggest dairy company in the world, to leverage Connected TV advertising’s
The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users.
Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.
SINGAPORE, Jan 18, 2024 -- Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.
Download the playbook and access strategies including:
Target Early & Often
Wow Shoppers With Fun & Engaging Creative
Be Of Service & Reward Loyalty
And more!
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