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Marketing Growth

The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users.

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Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local  office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

SINGAPORE, Jan 18, 2024 -- Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. 

 

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Integral Ad Science
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This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

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The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

 

Download the playbook and access strategies including:

  • Target Early & Often
  • Wow Shoppers With Fun & Engaging Creative
  • Be Of Service & Reward Loyalty
  • And more!

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Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected]

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Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2023
Region: 

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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Over the past two decades, Analytic Partners has collected a vast quantity of marketing intelligence across industries and countries. This intelligence lives and breathes in ROI Genome. ROI Genome has been an evolving endeavor that goes beyond traditional “you are here” benchmarking to understand and quantify the drivers of ROI and performance at a fundamental level to establish principles and truths for success.

In our latest Flash Report, we explain how holistic measurement in the form of Commercial Analytics can help capture the true impact of marketing on sales and ROI, and better inform your spend strategy. 

As a marketing leader, you know that accurate marketing metrics are essential for making informed decisions. However, siloed metrics like return on ad spend (ROAS) can be misleading, causing brands to lose up to 35 cents for every $1 spent on marketing optimization. To assist you in overcoming this challenge, we've crafted a report, which explores the limitations of siloed metrics.

Within this report you'll discover:

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After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.