The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.
App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.
The next generation of SMS is set to revolutionize how brands text with consumers. Rich Communication Services (RCS) allows business to build deep emotional connections through branded, visually appealing messages and interactive content, gain real-time insights that can be used to improve conversion rates, and enrich the user experience. Join Brien Jones-Lantzy, Head of Carrier Relations at Infobip and John Shirley, Partnerships Development Manager at Google for a riveting discussion on the future of RCS and what the next generation of texting means for brands.
Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.
In this webinar, we will talk about:
Best metrics to measure retention and how to improve each of them
Industry-specific use cases
Providing customers with meaningful experiences that build trust and loyalty with your brand
Join the MMA and App Annie for a session focused on the growth of the app market. In this session, App Annie's SVP of Research, Danielle Levitas, will share the company's annual forecast report that covers the trajectory of the booming mobile app industry from 2018 through 2022. Levitas will provide insight into app store revenue trends, category growth and what factors are driving the continued expansion of this powerful customer channel in the U.S. and globally.
