AI | MMA Global

AI

Thursday, March 28, 2024 - 10:00am to 11:00am +03

MMA Türkiye olarak, teknoloji ve hukukun çarpıcı bir şekilde kesiştiği, düşündürücü bir etkinliğe ev sahipliği yapmanın heyecanı içindeyiz. 28 Mart'ta, sabah 10:00 am – 11:00 am arasında gerçekleşecek  "Üretken Yapay Zeka ve Telif Hakkı. Kim Galip Gelecek?" webinarımızın konuğu MMA Türkiye Hukuk Yürütme Kurulu üyesi ve Baysal Sezgin Hukuk Bürosu'nun kurucusu, aynı zamanda MMA Türkiye Genel Sekreteri ÖZLEM SEZGİN.

Region: 
Speakers: 
Partner
Baysal Sezgin Law Firm

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective.

Key Findings:

Released: 
March, 2024
Education Section: 
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  • GMS presents a diversified business strategy to shift from legacy messaging provider to AI communications solutions partner, driven by customer engagement and exceptional customer experiences.
  • To align with this strategy, GMS is rebranding to introduce a more consumer friendly and tech style.

Tuesday, March 19, 2024 - 10:00am to 1:30pm +03

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Member Company: 

La compañía reconocida por sus estudios e innovación en el mundo publicitario digital, da a conocer cinco variables clave que deberán ser tomadas en cuenta a la hora de diseñar estrategias exitosas en 2024.

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Released: 
January, 2024
File Size: 
815 KB
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A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Released: 
January, 2024
Education Section: 
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Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise.

Submitter's Company: 
Mintel
Member Mention: 
Members Only

Friday, April 26, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members Only

Thursday, April 25, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum