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Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
Education Section: 
Region: 

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

Released: 
September, 2021
Region: 

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

Released: 
September, 2021
Region: 

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Region: 

Wednesday, September 15, 2021 - 4:00pm to 5:00pm IST

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

Region: 
Speakers: 
Digital Marketing Head
Aditya Birla Group
Head of Digital Strategy
ITC Limited
Senior Vice President – Programmatic
Publicis Media
Associate Director - Media
Pepsico
General Manager
The Trade Desk, India
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Bridgestone India Private Limited

Integral Ad Science (India)

Tuesday, September 14, 2021 - 4:00pm IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
President
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Director,
Amazon Ads India
Head Of Marketing – India
HMD Global
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 

Amazon Seller Services Pvt. Ltd. (Alexa)