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AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

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Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

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Halfbrick and OtherLevels Team up to Keep Mobile Gamers Engaged

SAN FRANCISCO, November 27, 2012 – Acclaimed game developer Halfbrick, well-known around

Snipp Interactive Inc. Powers ARM & HAMMER Baking Soda's Holiday Campaign With Reciept Processing and Validation

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WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 29, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of its new Mobile Purchase Validation solution in conjunction with its first major program on the platform, a holiday promotional offer conducted by Church & Dwight Co., Inc., maker of ARM & HAMMER Baking Soda.

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Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

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SOURCE: Vuclip

Vuclip

November 26, 2012 09:00 ET

Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

Vuclip Survey of More Than 20,000 People Also Reveals Two Horse Race Between Apple and Samsung for Preferred Tablet Brand

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Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

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November 14, 2012 18:00 ET

Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

World's Largest Independent Mobile Video and Media Company Reaches 45 Million Monthly Active Users

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41st Parameter Establishes Tokyo Office in Response to Strong Market Demand

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Tech industry veteran Kazunari Tanaka to lead market penetration for much needed digital consumer solution

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Nielsen Cross-Platform Report

Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet.

Below are some top line key insights from the report:

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InMobi Case Study – Standard Chartered

The Challenge:
Standard Chartered created a campaign to encourage spending over the holidays - where with every MYR100 spent, users could win daily gift. In the first phase of the campaign, the daily prize was a big screen LED TV. In the second, it was a Samsung Galaxy Note.

The Solution:
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InMobi Case Study – Thai Tourism Board Drives Traffic to Facebook Page

The Challenge:
Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.

The Solution:
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InMobi Case Study – eContact Pro App

The Challenge:
eContact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts. After launch, the app was featured by Apple and downloads were strong. 
Once the initial excitement around
the launch faded, eContact Pro decided they needed to revamp their marketing efforts.

The Solution:
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