The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey.
Xapads has expanded its operations into the market and has appointed James Eppinger as Country Head, UK. As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI.
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.
" My compliments to MMA India for once again bringing the marketing fraternity together. The 2024 edition of MMA Impact India was held at a cross-over moment. The story telling brands and the performance pressed marketer now has the buoyancy of Artificial Intelligence along with systematic changes in commerce propelled by technology. I am sure the audience would have appreciated the transformational capabilities demanded of the fraternity. Those Marketers who can balance and anticipate the horizon , while curing the existing landscape, will be celebrated and celebrating. For me and many of us Impact is an annual check of our relevance as well as contribution to the fraternity and to India’s growth story. "
