Crear una conexión sólida con los consumidores, alineando el contenido con sus preferencias, puede parecer algo sencillo para lograr engagement. Sin embargo, es sorprendente la frecuencia con la que los anunciantes no logran dar en el blanco y pierden oportunidades para elevar la percepción de marca, incrementar el engagement y cultivar una imagen más auténtica.
The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.
Research revealing a new marketing growth strategy, outperforming traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
Originally published on Think with Google by Kristen O’Hara, June 2023.
We’re in the middle of a third paradigm shift. The first shift was the arrival of the internet, with its revolution in information and services. The second was the explosion of mobile computing, driven by the adoption of smartphones. And today, advances in artificial intelligence (AI) promise to deliver transformations that are even more profound, for both consumers and businesses.
The marketing industry has never agreed on a measurement standard. MMA Global brings together industry experts to debate the most pertinent topics around what great marketing measurement looks like.
In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.
