A six-week, person-level RCT with 144 creative versions delivered +139% HVB lift for Cadillac Lyriq and +228% for GMC Sierra, with no sign of wear-out.
Frávega presentó “Cajas”, su nueva campaña institucional que celebra la alegría cotidiana de recibir un paquete reforzando dos atributos centrales de la marca: la amplitud de su oferta, con más de 100.000 productos, y la velocidad en la entrega.
La estrategia de medios fue desarrollada por Midios, con un diseño integral que combina cobertura masiva, formatos de alto impacto y una implementación gradual que irá incorporando distintos medios y plataformas semana a semana.
Decoding Retail Media: Essentials for Marketing Professionals
Date: 28 August 2025, Thursday
Time: 12:00 – 13:00 (SAST)
Platform: Zoom
Hosted by: MMA South Africa & MMA Academy
Retail Media is Reshaping the Future of Marketing! Are You Ready?
Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.
With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier to AI adoption, organizations need systematic approaches to upskilling that deliver immediate value while ensuring compliance. Join MMA Global's Alec Foster as he shares the AI Mastery framework that has transformed AI adoption across MMA Global. Drawing from internal rollouts and work with the world's largest brands, we will share a framework that transforms this legal obligation into an opportunity for measurable business impact.
