MATT Unplugged Virtual: The Future of Attribution | MMA

MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution

Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA).

MATT Unplugged will highlight the strategies and tactics that help marketers connect their efforts to actual business outcomes. This year's attendees will:

  • Hear a lively discussion featuring brand CMOs who will debate the merits and advantages of various growth frameworks from the executive perspective
  • Learn about Outcome-Based Marketing 2.0 (OBM2), a new ground-breaking approach that outperforms traditional reach plans by more than 50% on ROAS
  • Gain deeper insights into marketers’ experiences with MTA adoption and use from the latest MMA State of MTA Benchmark Survey
  • Understand the future of data identifiers in a cookieless world and much more

Register today and join us as we rethink the world of marketing attribution.

Register Today

General Registration

Standard Registration

If you have any questions about MATT Unplugged, please contact [email protected].

Our Partners


Become a MATT Unplugged Virtual partner today.

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or, contact:

Cindy Grospitch
VP Global Event Partnerships
MMA Global
M: 860 519 8248
E: [email protected]