MATT Unplugged Virtual
MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution
Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA).
MATT Unplugged will highlight the strategies and tactics that help marketers connect their efforts to actual business outcomes. This year's attendees will:
- Hear a lively discussion featuring brand CMOs who will debate the merits and advantages of various growth frameworks from the executive perspective
- Learn about Outcome-Based Marketing 2.0 (OBM2), a new ground-breaking approach that outperforms traditional reach plans by more than 50% on ROAS
- Gain deeper insights into marketers’ experiences with MTA adoption and use from the latest MMA State of MTA Benchmark Survey
- Understand the future of data identifiers in a cookieless world and much more
Register today and join us as we rethink the world of marketing attribution.
Register Today
| Standard Registration | |
|---|---|
General Registration | FREE Register Now |
General Registration
If you have any questions about MATT Unplugged, please contact [email protected].
Attendees Include
| Member | Job Title | Company |
|---|---|---|
| Account Analyst | Brandsymbol | |
| Account Director | National CineMedia | |
| Account Director | SPINX Digital | |
| Account Executive | NCH | |
| Account Executive | Yieldmo | |
| Account Executive | Mightysignal | |
| Account Executive | Kargo | |
 | Account Executive | Gimbal |
| Account Executive | Cognitiv |
| Account Manager | Novus Media | |
| Account Manager | Adapex.io | |
| Account Manager/Coordinator | Arizent | |
| Ad Operation Executive | Tabmo | |
| Advanced Advertising Manager | Spectrum Reach | |
| Analyst | Vanguard | |
| Analyst | DeMert | |
| Analytics Manager | Walmart Media Group |
| Applied Science Manager | Conagra Brands | |
| Art Director | Financial Times | |
| Assistant Marketing Manager | Western Union |
| Assoc Director Marketing Sciences | PHD Media | |
| Assoc. Dir Acquisition Marketing, PBS KIDS Mobile Apps | PBS | |
| Associate Director | Gain Theory | |
| Associate Director, Decision Sciences | Universal McCann Worldwide |
| Associate Director, Enrollment Marketing and Communication | Sam Houston State University | |
| Associate Media Director | Colgate-Palmolive |
| Associate Product Manager CRM & Digital Marketing | Abbott |
| Associate Professor | JAGDISH SHETH SCHOOL OF MANAGEMENT | |
| Associate Sales Representative | National CineMedia |
| Brand Director | Mountainview | |
| Brand Director | MountainView | |
| Brand Manager | Abbott |
| Brand Manager | Campbell Soup Co. |
| Brand Marketing & Sales Enablement Lead | IBM Watson Advertising |
| Brand Marketing Manager | ByteDance Inc. (TikTok) |
| Business Development | pubGenius.co | |
| Business Development Management | British Petroleum | |
| Business Management Manager | Grupo Globo | |
| Business Support & Innovation Director | Merck |
| Business Unit Director | Hellosquare | |
| Business+Development+Director | Nielsen |
| CBP | Nielsen |
| CEO | Bristol Advisory LLC | |
| CEO | GMF Consulting | |
| CEO | J Darcey Consulting | |
| CEO | Barclays |
| CEO | Prohaska Consulting |
| CEO | Surveys & Forecasts, LLC | |
| CEO | Transparent Media Partners, LLC | |
| CEO | SilverstoneCIS | |
| CEO | Local Media Consortium | |
| CEO | Adtoniq | |
| CEO | Delinea Strategic Management | |
| CEO | Everyday Innovate | |
| CEO | MediaMash | |
| CEO & Founder | Beemray | |
| CEO, APAC & MENA | Mindshare |
| CEO, Managing Director | Coalition for Innovative Media Measurement | |
| Chief Data Officer | GroupM | |
| Chief Digital Officer | GroupM Pakistan | |
| Chief Digital Officer | Evergreen Trading | |
| CIO | Lih.com | |
| Client Business Partner | Nielsen |
| Client Partner | MiQ | |
| Client Partnership Manager | Kochava |
| Client Servicing Executive | Leo Burnett | |
| CMI | Unilever |
| CMO | PINAR BEVERAGES | |
| CMO | Grupo NotreDame Intermédica (GNDI) | |
| CMO | AlterBridge Strategies | |
| CMO | Lumity | |
| CMO | Honeywell | |
| CMO | CubeSquare | |
| Co-Founder | HUB Institute | |
| Co-Founder | Itchy Feet Animations | |
| Co-founder & CEO | Laborem Edge, LLC. | |
| Co-Founder & CRO | MediaMash.tech | |
| Cofounder and cmo | kotlie.com | |
| Consultant | Ernst & Young |
| Consultant | MG Design Group | |
| Consultant | Numerator | |
| Consultant | Neustar, Inc. |
| Consultant | Salesforce |
| Consumer Insight Director | Suntorypepsico Vietnam Beverage | |
| COO | Winclap | |
| COO | MarCaps LLC | |
| CRO | NCS | |
| CSM | Adobe Systems Incorporated |
| CSO | N-SHARE | |
| CSO/Partner | Hibou | |
| CTO | Chalk Digital |
| CTO | Yonder Media | |
| Customer Experience Advisor | SAP Global Marketing, Inc. |
| Data Scientist | Chicago Bears | |
| Data-Driven Marketing Director, Digital Solutions | Equifax | |
| Developer | Mazaka | |
| Digital Acquisition | Western Union |
| Digital Analyst | Ford Motor Co |
| Digital Commerce and Innovation Director | Procter & Gamble | |
| Digital Consultant | Ford Motor Co |
| Digital Manager | Universal McCann Worldwide |
| Digital Marketing Project Manager | Phoenix Team | |
| Digital Operations | Sonoma Media | |
| Digital Retail Marketing Manager | Ford Motor Co |
| Dir-Brand Comm | Hunter Douglas | |
| Director | Bobit | |
| Director | Crossmedia | |
| Director | Abbott |
| Director | Mindshare |
| Director | Platinums Group | |
| Director | Kochava |
| Director | Vibes |
| Director | BorgWarner | |
| Director | New Engen | |
| Director | The Variable | |
| Director | Ally Bank |
| Director | Epsilon |
| Director | OUTFRONT | |
| Director | B2B Technologies | |
| Director | Infosys | |
| Director - Performance Marketing Operations & Technology | Disney Streaming Services |
| Director Customer Acquisition | Choice Hotels |
| Director of Ad Sales, Marketing & Promotions | AURN | |
| Director of AdOps | Converge | |
| Director of Brand Strategy | PricingOne | |
| Director of Digital Marketing | ActionIQ | |
| Director of Enterprise Sales | adMarketplace | |
| Director of Marketing | Weldcoa | |
| Director of Marketing | Costello Creative Group | |
| Director of Marketing and Communications | Emodo Inc. |
| Director of Marketing Communications | Cuisinart |
| Director of Marketing Communications | DAC Group |
| Director of Sales | Emodo Inc. |
| Director of Sales | Gimbal |
| Director of Sales and Partnerships | National CineMedia | |
| Director of Sales, East | Yieldmo | |
| Director, Analytics | Novus Media | |
| Director, Consumer Media Marketing | Verizon Media |
| Director, Data Science | Target Brands, Inc. |
| Director, Digital & Total Brand Experience | Johnson & Johnson | |
| Director, Digital Experience | Saatchi & Saatchi | |
| Director, ID US Customer Marketing | Abbott |
| Director, Media & Channels | Edward Jones | |
| Director, Mobile Product Management | OUTFRONT | |
| Director, North America | CM.com | |
| Director, Programmatic Sales | Condé Nast | |
| Director, Sales (Chicago) | Disney & ESPN Media Networks |
| E-Commerce Manager | Colgate-Palmolive |
| Earned Media | Home Depot | |
| ECD | Leo Burnett | |
| Ecommerce Content Manager | Cuisinart |
| Editor | adncontents | |
| Email Operations | General Motors Corp |
| EMEA Marketing Communications Specialist | Abbott |
| Entrepreneur | Gillsoft Ltd | |
| Event Manager | Nielsen |
| Event Marketing Manager | IBM Watson Advertising |
| Events Manager | World Federation of Advertisers | |
| EVP | MediaLink | |
| EVP Marketing Operations Officer | Calvin Klein | |
| Executive Account Director | Conde Nast | |
| Executive Assistant | Peloton |
| Executive director | USTA Wyoming | |
| Executive Director | Dstillery | |
| Executive Director | JP Morgan Chase Bank |
| Executive Director, Marketing | E*TRADE |
| Founder | Gomegga | |
| Founder | Consilient Group | |
| Founder | Marketing Evolution | |
| Founder | Tambora Ventures | |
| Founder | digg insights | |
| Founder | Oppenheim Media Consulting | |
| Founder | ORO Labs | |
| Founder & CEO | BoardActive Corporation | |
| Founder and CEO | Barlow Innovation Group, LLC | |
| Founder and President | Marshall Cohen Associates | |
| Founder, Managing Director | NP solutions | |
| Founder, President | MillerHill Partners | |
| Founder/CEO | Adquizition | |
| General Manager | Dan J. Burghardt Insurance Agency, Inc. | |
| Global Account Director, Digital Media | Adobe Systems Incorporated |
| Global Client Delivery Manager | Nielsen |
| Global Data Go-to-Market Lead | MightyHive | |
| Global Digital Brand Experience Manager | Ford Motor Co |
| Global Director | Adjust | |
| Global Director | OMD | |
| Global Media Director | McDonalds Corporation |
| GM | Cavai | |
| Group Account Director | Mg Media | |
| Group Director | Performics | |
| Group Director Analytics | Crossmedia | |
| Group Director Client Strategy | Verizon |
| Group Product Manager | Abbott |
| Growth Marketing Manager | Testinium | |
| HCP & CRM Product Manager | Abbott |
| Head - Marketing | Vistaar Financial Services Pvt Ltd | |
| Head Digital Marketing | Absa Bank | |
| Head Digital Marketing | RAKBANK | |
| Head of Digital | Union Home Mortgage (UHM) | |
| Head of Industry, Search Ads 360 | |
| Head of Marketing | Abbott |
| Head of Marketing - Canada | Square |
| Head of Marketing LATAM - Waze | Waze |
| Head of Media Technology Sales | IBM Watson Advertising |
| Head of Strategic Growth | Resulticks | |
| Head-Mktg | Vein Clinics of America | |
| I&A Manager | Hallmark |
| IBM Distinguished Designer | IBM iX |
| Innovation and Media Consultant | Total Market Media Inc | |
| Key Accounts Manager | Abbott |
| Lead - Marketing | Western Union |
| Lead Data Scientist | 84.51° |
| Lead Developer | Graham Media Group | |
| Lead Programmatic Solutions Manager | autoTrader | |
| Lead Strategist | Leo Burnett Lagos | |
| Leader of Creative Technology | IBM Watson Advertising |
| Lecturer | University of Minnesota | |
| Manager | SAP Global Marketing, Inc. |
| Manager | Western Union |
| Manager | McDonalds Corporation |
| Manager | Abbott |
| Manager | United Parcel Service |
| Manager | Verizon |
| Manager | Kohl's | |
| Manager | Global Association of Risk Professionals | |
| Manager | Qualtrics | |
| Manager | Elsy | |
| Manager | Carter's | |
| Manager | cybage | |
| Manager - Publisher Business Development | Affinity Global | |
| Manager Integrated Platform Sales | WARNER MEDIA | |
| Manager of Client Engagement | Brandsymbol | |
| Manager, Advertising | Ford Motor Co |
| Manager, Client Communications | Disney & ESPN Media Networks |
| Manager, Print and Digital Content | AAA Club Alliance, Inc. |
| Manager, Programmatic & Data Strategy | Molson Coors Brewing Company |
| Manager, Sales Development | Effectv | |
| Manager, Global Events | iconectiv |
| Managing Director | Ernst & Young |
| Managing Director | 360AdMedia | |
| Managing Director | Lecturer | |
| Managing Director | Oaklins DeSilva and Phillips | |
| Managing Director | Initiative | |
| Managing Director | Yieldmo | |
| Market Development Manager Central America and The Caribbean | Perfetti Van Melle | |
| Marketing | Abbott |
| Marketing | Western Union |
| Marketing | Momentum Consulting Corp. | |
| Marketing Analytics | |
| Marketing Caommunications Director EMEA | Abbott |
| Marketing director | workato | |
| Marketing Director | Kroger |
| Marketing Director | Abbott |
| Marketing Director | Verizon |
| Marketing Director | Brandsymbol | |
| Marketing Director | Brandsymbol | |
| Marketing Director | Lloyd Construction Company, Inc | |
| Marketing Event Specialist | MGID | |
| Marketing Innovation Strategist | Eli Lilly | |
| Marketing Leader | GlaxoSmithKline |
| Marketing Manager | Verizon Media |
| Marketing Manager | Abbott |
| Marketing Manager | Western Union |
| Marketing Manager | Wells Fargo |
| Marketing Manager | Western Union |
| Marketing Manager | Clover Inc | |
| Marketing Manager | Abbott |
| Marketing Manager | Western Union |
| Marketing Manager | Freelance | |
| Marketing Manager | Hallmark |
| Marketing Manager | R3 | |
| Marketing Media Manager | T-Mobile USA |
| Marketing Operations Manager | Alight Analytics | |
| Marketing Performance & Insights Manager | Hilton Worldwide |
| Marketing Science Partner | Snap Inc. |
| Marketing Specialist | Hallmark |
| Marketing Specialist | Hallmark |
| Marketing Specialist | Hallmark |
| Marketing Specialist & Analyst | Western Union |
| Marketing Sr Analyst | PepsiCo | |
| Marketing Support Manager | AT&T |
| Measurement | ByteDance Inc. (TikTok) |
| Measurement Lead | IBM Watson Advertising |
| Media & Content | Heineken | |
| Media Analytics Manager | Walt Disney Parks and Resorts |
| Media Buyer | Mediahub Worldwide | |
| Media consultant | Incubeta | |
| Media Director | Contra flow Strategies LLC | |
| Media Manager | Indeed |
| Owner | Evaluesell | |
| Owner | ideamkt | |
| Owner | GKare Danismanlik ve Bilisim LTd. | |
| Partner | Mediacom | |
| Partner | Reed Smith | |
| Partner and Co-Founder | in4mation insights | |
| Partner, Chief Contact Strategist | d exposito & Partners | |
| Practice Manager | Infosys | |
| President | KB MarLytics, LLC | |
| President | Abbey, Mecca & Company | |
| President | Digimosaic Inc. | |
| President | Spark Foundry | |
| President | Saavn |
| President | Purplegator | |
| President | One Epiphany LLC | |
| President & CEO | Thinktv Inc. | |
| President & CEO | Thinktv Inc. | |
| President, Digital | WEHCO Media, Inc. | |
| Pricing analyst | Globo | |
| Principal | Candela Growth Partners | |
| Principal | NTF Consulting | |
| Principal | Bright Consulting | |
| Principal Analyst | eMarketer, an Insider Intelligence brand | |
| Principal Consultant | Integrity Marketing & Media, LLC | |
| Principal, Brand Consultant | Joseph Brand Consulting | |
| Principal, Product Management | Amazon Online Germany |
| Principle | DNA Media Lab | |
| Prodcut Specialist | Western Union |
| Product and Tech Lead | King | |
| Product Manager | Myntra | |
| Product Manager | Cricket Wireless | |
| Product Manager | sundaysky | |
| Product Manager | Cox Media Group | |
| Product Marketing Lead | IBM Watson Advertising |
| Production Manager | MultiChoice South Africa | |
| Professor | West Chester University | |
| Professor | TA Pai Management Institute | |
| Program Manager | Boston Consulting Group | |
| Project Manager | East Management Consulting | |
| Publisher & Head of FS | SmartBrief | |
| Regional Brand Manager | Mars Wrigley | |
| Regional Sales Manager | Salesforce |
| Research Director | Division of Tourism | |
| Research executive | Publicis Groupe | |
| Retail Marketing Manager | Louisiana-Pacific Building Solutions (LP Corp) | |
| RVP | Salesforce |
| RVP | Adjust | |
| RVP, Sales - Midwest | Kargo | |
| Sales Development Manager | Sinch Engage |
| Sales Development Representative | Kargo | |
| Sales Director | Digital Trends | |
| Sales Director | Yieldmo | |
| Sales Director | MiQ |
| Sales Director | Bridgestone | |
| Sales Executive | Valassis | |
| Sales Manager | Abbott |
| SDR | Sinch Engage |
| SE | IBM Watson Advertising |
| Senior Account Executive | Sinch Engage |
| Senior Alliance Director | Oracle | |
| Senior Associate, Integrated Media Planning | MediaCom | |
| Senior Brand Manager | in between jobs | |
| Senior Campaign Manager & Strategist | GroupM | |
| Senior Customer Success Manager | Scalarr | |
| Senior Director | Kantar | |
| Senior Director | Belo + Company | |
| Senior Director | Salesforce |
| Senior Director Client Service | in4mation insights |
| Senior Director of Client Partnerships | Ibotta | |
| Senior Director of Enterprise CommercialDevelopment & Strategic Partnerships | NLogic Inc | |
| Senior Director, Content Analytics | Kantar | |
| Senior Director, Digital Ad Sales | Priceline | |
| Senior lead, Global Marketing | Western Union |
| Senior Manager | management science associates, inc. | |
| Senior Manager | Molson Coors Brewing Company |
| Senior Manager, Ad Effectiveness | Pandora Media Inc. |
| Senior Manager, Digital Marketing Science | Cater's | |
| Senior Manager, Marketing Measurement | Amazon | |
| Senior Manager, Marketing Operations | Conductor | |
| Senior Manager, Product Marketing | eBay Inc |
| Senior Marketing & Commercial Advisor | Top Line Marketing | |
| Senior Media Analyst | Choice Hotels |
| Senior Media Manager | Signal Theory | |
| Senior Partner Manager | |
| Senior Product Manager, NPS Prism | Bain & Company | |
| Senior Sales Director | Yieldmo | |
| Senior Vice President | Brandsymbol | |
| Senior Vice President Media & Tech | Epsilon |
| Senior+Manager | Vanderlande Industries Inc | |
| Social Media | Wells Fargo |
| Social Media Coordinator | Peloton |
| Solution Consultant | Salesforce |
| Solution Engineer | Salesforce |
| Specialist Data Analyst | Mediamarktsaturn | |
| Sr Analytics Director | Ally Bank |
| Sr Content Strategist | AT&T Communications |
| Sr Director Digital Analytics | E*TRADE |
| Sr Manager | Walmart Media Group |
| Sr Manager, Global Experiences | Kargo | |
| Sr Marketing Manager | E*TRADE |
| Sr. Account Executive | |
| Sr. Account Executive | Kargo | |
| Sr. Account Executive | Kargo | |
| Sr. Account Executive | Kargo | |
| Sr. Account Manager | Fyber | |
| Sr. Analyst, Omnichannel Development | PVH Corp | |
| Sr. Digital Communications Specialist | Abbott |
| Sr. Digital Media Strategist | NetApp | |
| Sr. Director of Client Services | The Trade Desk | |
| Sr. Director, Marketing Management | Abbott |
| Sr. Director, Media Solutions & Strategy | eMarketer | |
| Sr. Director, Media Solutions & Strategy | eMarketer | |
| Sr. Marcom Specialist | Abbott |
| Sr. Marketing Director | Abbott |
| Sr. Media Manager | T-Mobile USA |
| Sr. Performance Marketing and Analytics Manager | IBM Watson Advertising |
| Sr. Product Manager | AAA Club Alliance, Inc. |
| Sr. Regional Sales Director | inMarket |
| Sr. Research Analyst | Charter | |
| Sr. Vice President, Marketing | HopSkipDrive | |
| Sr. Vice President, Marketing | HopSkipDrive | |
| Sr.Director Product Management | TapClicks | |
| Strategic Account Executive | Neustar, Inc. |
| Strategic Accounts Director | Teads |
| Strategic Partnerships Director | Cognitiv |
| Strategic Partnerships Director | Cognitiv |
| Strategy | 84.51° |
| Strategy & Operations | Outdoor Media Specialists & Solutions | |
| Strategy and Innovation | AT&T Communications |
| Strategy Consultant | Salesforce |
| Strategy Director | Leo Burnett | |
| SVP | Universal McCann |
| SVP | Decision Analyst, Inc. | |
| SVP | Bank Of America |
| SVP - Marketing Data Strategy, Attribution & Partnerships | Bank Of America |
| SVP Advertising Strategy | NBCUniversal |
| SVP Customer Innovation | Numerator | |
| SVP Data Technology & Insights | SparkFoundry | |
| SVP sales | Emodo Inc. |
| SVP Strategy and Growth | Quigley-Simpson | |
| SVP, Advertiser Partnerships | adMarketplace | |
| SVP, Sales | Cuebiq |
| SVP; Brand | Papa John's International | |
| Team Partnerships Manager, Retail | |
| Vice President | General Atlantic | |
| Vice President ~ Digital Ad Tech | iloopMobile / nVIDIA | |
| Vice President Digital Ad Tech ~ iloopMobile Inc. | Cyber Technology Group | |
| Vice President, Global Marketing Analytics & Targeting | NBCUniversal |
| Vice President, Growth | IMVU | |
| Vice President, International Marketing Solutions | American Express | |
| Vice President, National Sales Interactive Digital Media Team Leadership & Motivation Social Media (East) | Pandora Media Inc. |
| Vice President, Research and Insights | Dotdash | |
| VP | Comscore | |
| VP | Swiftmile.com |
| VP | HCO | |
| VP | Phg | |
| VP | AWC | |
| VP | Publicis Media | |
| VP | Accenture LLP |
| VP | Vibes | |
| VP Ad & Ops | Universal McCann Worldwide |
| VP Brand Partnerships | OUTFRONT Media | |
| VP Branding & Marketing | Capital One | |
| VP Consumer Data Strategy & Activation | L'Oreal |
| VP Customer Development & Strategy | Other- My company is not listed here (Non-Member) |
| VP Customer Success | Nielsen |
| VP Digital | NCM | |
| VP Digital Sales Strategy | National CineMedia | |
| VP Head of Industry CPG | Pandora Media Inc. |
| VP Head of Industry CPG | Pandora Media Inc. |
| VP Marketing | Western Spirits Beverage Company | |
| VP Marketing | Wells Fargo |
| VP Marketing Effectiveness | Nielsen |
| VP Media and Digital | NBCUniversal |
| VP Media Insights | Thinktv | |
| VP N.A Caribbean and Asia | LATAM AIRLINES | |
| VP of Sales, E-Commerce & DTC | Simpli.fi | |
| VP of Sales, East Coast | Adsmovil |
| VP Partnerships | Zenreach | |
| VP Research | Teads |
| VP Sales EMEA LATAM | Adcolony | |
| VP, Advertising Operations | 360 agency | |
| VP, Client Partner | Motista | |
| VP, Customer Foundations | 84.51° |
| VP, Digital & Marketing Operations | GE Digital | |
| VP, Field Marketing & Events | Sprinklr | |
| VP, Global Marketing Communications | Colgate-Palmolive |
| VP, Interactive | Marden-Kane | |
| VP, Marketing | Roku |
| VP, Marketing | Cognitiv |
| VP, Media | Bharti Airtel | |
| VP, Performance Solutions | Rakuten Advertising | |
| VP, Product Management | AT&T Communications |
| VP, Strategy | inMarket |
| VP, UHNW Segment Marketing | Bank Of America |
| Web-Based Business Manager | Sinch Engage |
