MATT Unplugged Virtual: The Future of Attribution | MMA Global

MATT Unplugged Virtual

MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution

Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA).

MATT Unplugged will highlight the strategies and tactics that help marketers connect their efforts to actual business outcomes. This year's attendees will:

  • Hear a lively discussion featuring brand CMOs who will debate the merits and advantages of various growth frameworks from the executive perspective
  • Learn about Outcome-Based Marketing 2.0 (OBM2), a new ground-breaking approach that outperforms traditional reach plans by more than 50% on ROAS
  • Gain deeper insights into marketers’ experiences with MTA adoption and use from the latest MMA State of MTA Benchmark Survey
  • Understand the future of data identifiers in a cookieless world and much more

Register today and join us as we rethink the world of marketing attribution.

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