MATT Unplugged Virtual
MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution
Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA).
MATT Unplugged will highlight the strategies and tactics that help marketers connect their efforts to actual business outcomes. This year's attendees will:
- Hear a lively discussion featuring brand CMOs who will debate the merits and advantages of various growth frameworks from the executive perspective
- Learn about Outcome-Based Marketing 2.0 (OBM2), a new ground-breaking approach that outperforms traditional reach plans by more than 50% on ROAS
- Gain deeper insights into marketers’ experiences with MTA adoption and use from the latest MMA State of MTA Benchmark Survey
- Understand the future of data identifiers in a cookieless world and much more
Register today and join us as we rethink the world of marketing attribution.
Register Today
Standard Registration | |
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General Registration | FREE Register Now |
General Registration
If you have any questions about MATT Unplugged, please contact [email protected].
Attendees Include



































































































Member | Job Title | Company |
---|---|---|
Account Analyst | Brandsymbol | |
Account Director | National CineMedia | |
Account Director | SPINX Digital | |
Account Executive | NCH | |
Account Executive | Yieldmo | |
Account Executive | Mightysignal | |
Account Executive | Kargo | |
![]() | Account Executive | Gimbal |
![]() | Account Executive | Cognitiv |
Account Manager | Novus Media | |
Account Manager | Adapex.io | |
Account Manager/Coordinator | Arizent | |
Ad Operation Executive | Tabmo | |
Advanced Advertising Manager | Spectrum Reach | |
Analyst | Vanguard | |
Analyst | DeMert | |
![]() | Analytics Manager | Walmart Media Group |
Applied Science Manager | Conagra Brands | |
Art Director | Financial Times | |
![]() | Assistant Marketing Manager | Western Union |
Assoc Director Marketing Sciences | PHD Media | |
Assoc. Dir Acquisition Marketing, PBS KIDS Mobile Apps | PBS | |
Associate Director | Gain Theory | |
![]() | Associate Director, Decision Sciences | Universal McCann Worldwide |
Associate Director, Enrollment Marketing and Communication | Sam Houston State University | |
![]() | Associate Media Director | Colgate-Palmolive |
![]() | Associate Product Manager CRM & Digital Marketing | Abbott |
Associate Professor | JAGDISH SHETH SCHOOL OF MANAGEMENT | |
![]() | Associate Sales Representative | National CineMedia |
Brand Director | Mountainview | |
Brand Director | MountainView | |
![]() | Brand Manager | Abbott |
![]() | Brand Manager | Campbell Soup Co. |
![]() | Brand Marketing & Sales Enablement Lead | IBM Watson Advertising |
![]() | Brand Marketing Manager | ByteDance Inc. (TikTok) |
Business Development | pubGenius.co | |
Business Development Management | British Petroleum | |
Business Management Manager | Grupo Globo | |
![]() | Business Support & Innovation Director | Merck |
Business Unit Director | Hellosquare | |
![]() | Business+Development+Director | Nielsen |
![]() | CBP | Nielsen |
CEO | Bristol Advisory LLC | |
CEO | GMF Consulting | |
CEO | J Darcey Consulting | |
![]() | CEO | Barclays |
![]() | CEO | Prohaska Consulting |
CEO | Surveys & Forecasts, LLC | |
CEO | Transparent Media Partners, LLC | |
CEO | SilverstoneCIS | |
CEO | Local Media Consortium | |
CEO | Adtoniq | |
CEO | Delinea Strategic Management | |
CEO | Everyday Innovate | |
CEO | MediaMash | |
CEO & Founder | Beemray | |
![]() | CEO, APAC & MENA | Mindshare |
CEO, Managing Director | Coalition for Innovative Media Measurement | |
Chief Data Officer | GroupM | |
Chief Digital Officer | GroupM Pakistan | |
Chief Digital Officer | Evergreen Trading | |
CIO | Lih.com | |
![]() | Client Business Partner | Nielsen |
Client Partner | MiQ | |
![]() | Client Partnership Manager | Kochava |
Client Servicing Executive | Leo Burnett | |
![]() | CMI | Unilever |
CMO | PINAR BEVERAGES | |
CMO | Grupo NotreDame Intermédica (GNDI) | |
CMO | AlterBridge Strategies | |
CMO | Lumity | |
CMO | Honeywell | |
CMO | CubeSquare | |
Co-Founder | HUB Institute | |
Co-Founder | Itchy Feet Animations | |
Co-founder & CEO | Laborem Edge, LLC. | |
Co-Founder & CRO | MediaMash.tech | |
Cofounder and cmo | kotlie.com | |
![]() | Consultant | Ernst & Young |
Consultant | MG Design Group | |
Consultant | Numerator | |
![]() | Consultant | Neustar, Inc. |
![]() | Consultant | Salesforce |
Consumer Insight Director | Suntorypepsico Vietnam Beverage | |
COO | Winclap | |
COO | MarCaps LLC | |
CRO | NCS | |
![]() | CSM | Adobe Systems Incorporated |
CSO | N-SHARE | |
CSO/Partner | Hibou | |
![]() | CTO | Chalk Digital |
CTO | Yonder Media | |
![]() | Customer Experience Advisor | SAP Global Marketing, Inc. |
Data Scientist | Chicago Bears | |
Data-Driven Marketing Director, Digital Solutions | Equifax | |
Developer | Mazaka | |
![]() | Digital Acquisition | Western Union |
![]() | Digital Analyst | Ford Motor Co |
Digital Commerce and Innovation Director | Procter & Gamble | |
![]() | Digital Consultant | Ford Motor Co |
![]() | Digital Manager | Universal McCann Worldwide |
Digital Marketing Project Manager | Phoenix Team | |
Digital Operations | Sonoma Media | |
![]() | Digital Retail Marketing Manager | Ford Motor Co |
Dir-Brand Comm | Hunter Douglas | |
Director | Bobit | |
Director | Crossmedia | |
![]() | Director | Abbott |
![]() | Director | Mindshare |
Director | Platinums Group | |
![]() | Director | Kochava |
![]() | Director | Vibes |
Director | BorgWarner | |
Director | New Engen | |
Director | The Variable | |
![]() | Director | Ally Bank |
![]() | Director | Epsilon |
Director | OUTFRONT | |
Director | B2B Technologies | |
Director | Infosys | |
![]() | Director - Performance Marketing Operations & Technology | Disney Streaming Services |
![]() | Director Customer Acquisition | Choice Hotels |
Director of Ad Sales, Marketing & Promotions | AURN | |
Director of AdOps | Converge | |
Director of Brand Strategy | PricingOne | |
Director of Digital Marketing | ActionIQ | |
Director of Enterprise Sales | adMarketplace | |
Director of Marketing | Weldcoa | |
Director of Marketing | Costello Creative Group | |
![]() | Director of Marketing and Communications | Emodo Inc. |
![]() | Director of Marketing Communications | Cuisinart |
![]() | Director of Marketing Communications | DAC Group |
![]() | Director of Sales | Emodo Inc. |
![]() | Director of Sales | Gimbal |
Director of Sales and Partnerships | National CineMedia | |
Director of Sales, East | Yieldmo | |
Director, Analytics | Novus Media | |
![]() | Director, Consumer Media Marketing | Verizon Media |
![]() | Director, Data Science | Target Brands, Inc. |
Director, Digital & Total Brand Experience | Johnson & Johnson | |
Director, Digital Experience | Saatchi & Saatchi | |
![]() | Director, ID US Customer Marketing | Abbott |
Director, Media & Channels | Edward Jones | |
Director, Mobile Product Management | OUTFRONT | |
Director, North America | CM.com | |
Director, Programmatic Sales | Condé Nast | |
![]() | Director, Sales (Chicago) | Disney & ESPN Media Networks |
![]() | E-Commerce Manager | Colgate-Palmolive |
Earned Media | Home Depot | |
ECD | Leo Burnett | |
![]() | Ecommerce Content Manager | Cuisinart |
Editor | adncontents | |
![]() | Email Operations | General Motors Corp |
![]() | EMEA Marketing Communications Specialist | Abbott |
Entrepreneur | Gillsoft Ltd | |
![]() | Event Manager | Nielsen |
![]() | Event Marketing Manager | IBM Watson Advertising |
Events Manager | World Federation of Advertisers | |
EVP | MediaLink | |
EVP Marketing Operations Officer | Calvin Klein | |
Executive Account Director | Conde Nast | |
![]() | Executive Assistant | Peloton |
Executive director | USTA Wyoming | |
Executive Director | Dstillery | |
![]() | Executive Director | JP Morgan Chase Bank |
![]() | Executive Director, Marketing | E*TRADE |
Founder | Gomegga | |
Founder | Consilient Group | |
Founder | Marketing Evolution | |
Founder | Tambora Ventures | |
Founder | digg insights | |
Founder | Oppenheim Media Consulting | |
Founder | ORO Labs | |
Founder & CEO | BoardActive Corporation | |
Founder and CEO | Barlow Innovation Group, LLC | |
Founder and President | Marshall Cohen Associates | |
Founder, Managing Director | NP solutions | |
Founder, President | MillerHill Partners | |
Founder/CEO | Adquizition | |
General Manager | Dan J. Burghardt Insurance Agency, Inc. | |
![]() | Global Account Director, Digital Media | Adobe Systems Incorporated |
![]() | Global Client Delivery Manager | Nielsen |
Global Data Go-to-Market Lead | MightyHive | |
![]() | Global Digital Brand Experience Manager | Ford Motor Co |
Global Director | Adjust | |
Global Director | OMD | |
![]() | Global Media Director | McDonalds Corporation |
GM | Cavai | |
Group Account Director | Mg Media | |
Group Director | Performics | |
Group Director Analytics | Crossmedia | |
![]() | Group Director Client Strategy | Verizon |
![]() | Group Product Manager | Abbott |
Growth Marketing Manager | Testinium | |
![]() | HCP & CRM Product Manager | Abbott |
Head - Marketing | Vistaar Financial Services Pvt Ltd | |
Head Digital Marketing | Absa Bank | |
Head Digital Marketing | RAKBANK | |
Head of Digital | Union Home Mortgage (UHM) | |
![]() | Head of Industry, Search Ads 360 | |
![]() | Head of Marketing | Abbott |
![]() | Head of Marketing - Canada | Square |
![]() | Head of Marketing LATAM - Waze | Waze |
![]() | Head of Media Technology Sales | IBM Watson Advertising |
Head of Strategic Growth | Resulticks | |
Head-Mktg | Vein Clinics of America | |
![]() | I&A Manager | Hallmark |
![]() | IBM Distinguished Designer | IBM iX |
Innovation and Media Consultant | Total Market Media Inc | |
![]() | Key Accounts Manager | Abbott |
![]() | Lead - Marketing | Western Union |
![]() | Lead Data Scientist | 84.51° |
Lead Developer | Graham Media Group | |
Lead Programmatic Solutions Manager | autoTrader | |
Lead Strategist | Leo Burnett Lagos | |
![]() | Leader of Creative Technology | IBM Watson Advertising |
Lecturer | University of Minnesota | |
![]() | Manager | SAP Global Marketing, Inc. |
![]() | Manager | Western Union |
![]() | Manager | McDonalds Corporation |
![]() | Manager | Abbott |
![]() | Manager | United Parcel Service |
![]() | Manager | Verizon |
Manager | Kohl's | |
Manager | Global Association of Risk Professionals | |
Manager | Qualtrics | |
Manager | Elsy | |
Manager | Carter's | |
Manager | cybage | |
Manager - Publisher Business Development | Affinity Global | |
Manager Integrated Platform Sales | WARNER MEDIA | |
Manager of Client Engagement | Brandsymbol | |
![]() | Manager, Advertising | Ford Motor Co |
![]() | Manager, Client Communications | Disney & ESPN Media Networks |
![]() | Manager, Print and Digital Content | AAA Club Alliance, Inc. |
![]() | Manager, Programmatic & Data Strategy | Molson Coors Brewing Company |
Manager, Sales Development | Effectv | |
![]() | Manager, Global Events | iconectiv |
![]() | Managing Director | Ernst & Young |
Managing Director | 360AdMedia | |
Managing Director | Lecturer | |
Managing Director | Oaklins DeSilva and Phillips | |
Managing Director | Initiative | |
Managing Director | Yieldmo | |
Market Development Manager Central America and The Caribbean | Perfetti Van Melle | |
![]() | Marketing | Abbott |
![]() | Marketing | Western Union |
Marketing | Momentum Consulting Corp. | |
![]() | Marketing Analytics | |
![]() | Marketing Caommunications Director EMEA | Abbott |
Marketing director | workato | |
![]() | Marketing Director | Kroger |
![]() | Marketing Director | Abbott |
![]() | Marketing Director | Verizon |
Marketing Director | Brandsymbol | |
Marketing Director | Brandsymbol | |
Marketing Director | Lloyd Construction Company, Inc | |
Marketing Event Specialist | MGID | |
Marketing Innovation Strategist | Eli Lilly | |
![]() | Marketing Leader | GlaxoSmithKline |
![]() | Marketing Manager | Verizon Media |
![]() | Marketing Manager | Abbott |
![]() | Marketing Manager | Western Union |
![]() | Marketing Manager | Wells Fargo |
![]() | Marketing Manager | Western Union |
Marketing Manager | Clover Inc | |
![]() | Marketing Manager | Abbott |
![]() | Marketing Manager | Western Union |
Marketing Manager | Freelance | |
![]() | Marketing Manager | Hallmark |
Marketing Manager | R3 | |
![]() | Marketing Media Manager | T-Mobile USA |
Marketing Operations Manager | Alight Analytics | |
![]() | Marketing Performance & Insights Manager | Hilton Worldwide |
![]() | Marketing Science Partner | Snap Inc. |
![]() | Marketing Specialist | Hallmark |
![]() | Marketing Specialist | Hallmark |
![]() | Marketing Specialist | Hallmark |
![]() | Marketing Specialist & Analyst | Western Union |
Marketing Sr Analyst | PepsiCo | |
![]() | Marketing Support Manager | AT&T |
![]() | Measurement | ByteDance Inc. (TikTok) |
![]() | Measurement Lead | IBM Watson Advertising |
Media & Content | Heineken | |
![]() | Media Analytics Manager | Walt Disney Parks and Resorts |
Media Buyer | Mediahub Worldwide | |
Media consultant | Incubeta | |
Media Director | Contra flow Strategies LLC | |
![]() | Media Manager | Indeed |
Owner | Evaluesell | |
Owner | ideamkt | |
Owner | GKare Danismanlik ve Bilisim LTd. | |
Partner | Mediacom | |
Partner | Reed Smith | |
Partner and Co-Founder | in4mation insights | |
Partner, Chief Contact Strategist | d exposito & Partners | |
Practice Manager | Infosys | |
President | KB MarLytics, LLC | |
President | Abbey, Mecca & Company | |
President | Digimosaic Inc. | |
President | Spark Foundry | |
![]() | President | Saavn |
President | Purplegator | |
President | One Epiphany LLC | |
President & CEO | Thinktv Inc. | |
President & CEO | Thinktv Inc. | |
President, Digital | WEHCO Media, Inc. | |
Pricing analyst | Globo | |
Principal | Candela Growth Partners | |
Principal | NTF Consulting | |
Principal | Bright Consulting | |
Principal Analyst | eMarketer, an Insider Intelligence brand | |
Principal Consultant | Integrity Marketing & Media, LLC | |
Principal, Brand Consultant | Joseph Brand Consulting | |
![]() | Principal, Product Management | Amazon Online Germany |
Principle | DNA Media Lab | |
![]() | Prodcut Specialist | Western Union |
Product and Tech Lead | King | |
Product Manager | Myntra | |
Product Manager | Cricket Wireless | |
Product Manager | sundaysky | |
Product Manager | Cox Media Group | |
![]() | Product Marketing Lead | IBM Watson Advertising |
Production Manager | MultiChoice South Africa | |
Professor | West Chester University | |
Professor | TA Pai Management Institute | |
Program Manager | Boston Consulting Group | |
Project Manager | East Management Consulting | |
Publisher & Head of FS | SmartBrief | |
Regional Brand Manager | Mars Wrigley | |
![]() | Regional Sales Manager | Salesforce |
Research Director | Division of Tourism | |
Research executive | Publicis Groupe | |
Retail Marketing Manager | Louisiana-Pacific Building Solutions (LP Corp) | |
![]() | RVP | Salesforce |
RVP | Adjust | |
RVP, Sales - Midwest | Kargo | |
![]() | Sales Development Manager | Sinch Engage |
Sales Development Representative | Kargo | |
Sales Director | Digital Trends | |
Sales Director | Yieldmo | |
![]() | Sales Director | MiQ |
Sales Director | Bridgestone | |
Sales Executive | Valassis | |
![]() | Sales Manager | Abbott |
![]() | SDR | Sinch Engage |
![]() | SE | IBM Watson Advertising |
![]() | Senior Account Executive | Sinch Engage |
Senior Alliance Director | Oracle | |
Senior Associate, Integrated Media Planning | MediaCom | |
Senior Brand Manager | in between jobs | |
Senior Campaign Manager & Strategist | GroupM | |
Senior Customer Success Manager | Scalarr | |
Senior Director | Kantar | |
Senior Director | Belo + Company | |
![]() | Senior Director | Salesforce |
![]() | Senior Director Client Service | in4mation insights |
Senior Director of Client Partnerships | Ibotta | |
Senior Director of Enterprise CommercialDevelopment & Strategic Partnerships | NLogic Inc | |
Senior Director, Content Analytics | Kantar | |
Senior Director, Digital Ad Sales | Priceline | |
![]() | Senior lead, Global Marketing | Western Union |
Senior Manager | management science associates, inc. | |
![]() | Senior Manager | Molson Coors Brewing Company |
![]() | Senior Manager, Ad Effectiveness | Pandora Media Inc. |
Senior Manager, Digital Marketing Science | Cater's | |
Senior Manager, Marketing Measurement | Amazon | |
Senior Manager, Marketing Operations | Conductor | |
![]() | Senior Manager, Product Marketing | eBay Inc |
Senior Marketing & Commercial Advisor | Top Line Marketing | |
![]() | Senior Media Analyst | Choice Hotels |
Senior Media Manager | Signal Theory | |
![]() | Senior Partner Manager | |
Senior Product Manager, NPS Prism | Bain & Company | |
Senior Sales Director | Yieldmo | |
Senior Vice President | Brandsymbol | |
![]() | Senior Vice President Media & Tech | Epsilon |
Senior+Manager | Vanderlande Industries Inc | |
![]() | Social Media | Wells Fargo |
![]() | Social Media Coordinator | Peloton |
![]() | Solution Consultant | Salesforce |
![]() | Solution Engineer | Salesforce |
Specialist Data Analyst | Mediamarktsaturn | |
![]() | Sr Analytics Director | Ally Bank |
![]() | Sr Content Strategist | AT&T Communications |
![]() | Sr Director Digital Analytics | E*TRADE |
![]() | Sr Manager | Walmart Media Group |
Sr Manager, Global Experiences | Kargo | |
![]() | Sr Marketing Manager | E*TRADE |
![]() | Sr. Account Executive | |
Sr. Account Executive | Kargo | |
Sr. Account Executive | Kargo | |
Sr. Account Executive | Kargo | |
Sr. Account Manager | Fyber | |
Sr. Analyst, Omnichannel Development | PVH Corp | |
![]() | Sr. Digital Communications Specialist | Abbott |
Sr. Digital Media Strategist | NetApp | |
Sr. Director of Client Services | The Trade Desk | |
![]() | Sr. Director, Marketing Management | Abbott |
Sr. Director, Media Solutions & Strategy | eMarketer | |
Sr. Director, Media Solutions & Strategy | eMarketer | |
![]() | Sr. Marcom Specialist | Abbott |
![]() | Sr. Marketing Director | Abbott |
![]() | Sr. Media Manager | T-Mobile USA |
![]() | Sr. Performance Marketing and Analytics Manager | IBM Watson Advertising |
![]() | Sr. Product Manager | AAA Club Alliance, Inc. |
![]() | Sr. Regional Sales Director | inMarket |
Sr. Research Analyst | Charter | |
Sr. Vice President, Marketing | HopSkipDrive | |
Sr. Vice President, Marketing | HopSkipDrive | |
Sr.Director Product Management | TapClicks | |
![]() | Strategic Account Executive | Neustar, Inc. |
![]() | Strategic Accounts Director | Teads |
![]() | Strategic Partnerships Director | Cognitiv |
![]() | Strategic Partnerships Director | Cognitiv |
![]() | Strategy | 84.51° |
Strategy & Operations | Outdoor Media Specialists & Solutions | |
![]() | Strategy and Innovation | AT&T Communications |
![]() | Strategy Consultant | Salesforce |
Strategy Director | Leo Burnett | |
![]() | SVP | Universal McCann |
SVP | Decision Analyst, Inc. | |
![]() | SVP | Bank Of America |
![]() | SVP - Marketing Data Strategy, Attribution & Partnerships | Bank Of America |
![]() | SVP Advertising Strategy | NBCUniversal |
SVP Customer Innovation | Numerator | |
SVP Data Technology & Insights | SparkFoundry | |
![]() | SVP sales | Emodo Inc. |
SVP Strategy and Growth | Quigley-Simpson | |
SVP, Advertiser Partnerships | adMarketplace | |
![]() | SVP, Sales | Cuebiq |
SVP; Brand | Papa John's International | |
![]() | Team Partnerships Manager, Retail | |
Vice President | General Atlantic | |
Vice President ~ Digital Ad Tech | iloopMobile / nVIDIA | |
Vice President Digital Ad Tech ~ iloopMobile Inc. | Cyber Technology Group | |
![]() | Vice President, Global Marketing Analytics & Targeting | NBCUniversal |
Vice President, Growth | IMVU | |
Vice President, International Marketing Solutions | American Express | |
![]() | Vice President, National Sales Interactive Digital Media Team Leadership & Motivation Social Media (East) | Pandora Media Inc. |
Vice President, Research and Insights | Dotdash | |
VP | Comscore | |
![]() | VP | Swiftmile.com |
VP | HCO | |
VP | Phg | |
VP | AWC | |
VP | Publicis Media | |
![]() | VP | Accenture LLP |
VP | Vibes | |
![]() | VP Ad & Ops | Universal McCann Worldwide |
VP Brand Partnerships | OUTFRONT Media | |
VP Branding & Marketing | Capital One | |
![]() | VP Consumer Data Strategy & Activation | L'Oreal |
![]() | VP Customer Development & Strategy | Other- My company is not listed here (Non-Member) |
![]() | VP Customer Success | Nielsen |
VP Digital | NCM | |
VP Digital Sales Strategy | National CineMedia | |
![]() | VP Head of Industry CPG | Pandora Media Inc. |
![]() | VP Head of Industry CPG | Pandora Media Inc. |
VP Marketing | Western Spirits Beverage Company | |
![]() | VP Marketing | Wells Fargo |
![]() | VP Marketing Effectiveness | Nielsen |
![]() | VP Media and Digital | NBCUniversal |
VP Media Insights | Thinktv | |
VP N.A Caribbean and Asia | LATAM AIRLINES | |
VP of Sales, E-Commerce & DTC | Simpli.fi | |
![]() | VP of Sales, East Coast | Adsmovil |
VP Partnerships | Zenreach | |
![]() | VP Research | Teads |
VP Sales EMEA LATAM | Adcolony | |
VP, Advertising Operations | 360 agency | |
VP, Client Partner | Motista | |
![]() | VP, Customer Foundations | 84.51° |
VP, Digital & Marketing Operations | GE Digital | |
VP, Field Marketing & Events | Sprinklr | |
![]() | VP, Global Marketing Communications | Colgate-Palmolive |
VP, Interactive | Marden-Kane | |
![]() | VP, Marketing | Roku |
![]() | VP, Marketing | Cognitiv |
VP, Media | Bharti Airtel | |
VP, Performance Solutions | Rakuten Advertising | |
![]() | VP, Product Management | AT&T Communications |
![]() | VP, Strategy | inMarket |
![]() | VP, UHNW Segment Marketing | Bank Of America |
![]() | Web-Based Business Manager | Sinch Engage |