Marketing and analytics expert with over a decade of experience in the industry. The last eight years have been dedicated to the practice of attribution and incrementality. Previously, she planned, purchased, sold, measured, and analyzed digital advertising for clients like Warner Brothers and Disney. Michelle serviced the most advanced Google Attribution & Analytics offering to date during her time at Google, built attribution practices and managed platform onboarding for analytics firms, and now leads the Attribution department for Ziff Media Group. She dedicates time to helping non-profits with their analytics and data change management needs in her spare time.