Shreya Gorur is the Director of Analytics at Nutrisystem and is an accomplished leader with over 10 years of experience in Web and Digital Marketing Analytics with a focus in digital growth and customer journey analysis. In her current role at Nutrisystem, she leads the Web and App Analytics implementation strategy, Digital Marketing Analytics, Media Mix and Multi-Touch Attribution analyses. She is highly analytical and skilled at using data to drive strategy and business decisions, understand customer behaviors, improve customer experiences, optimize business performance, and identify marketing opportunities. She holds an MBA from Alfred Lerner College of Business and Economics at University of Delaware and resides in the Greater Philadelphia Area.