MATT Unplugged: The Future of Attribution | MMA Global

MATT Unplugged

Over the last two years, the MMA, together with an impressive marketer-led steering committee, set out to rethink the world of marketing attribution to provide better measurements, tools and confidence in connecting marketing to business outcomes.

MATT Unplugged is a one-day event bringing together marketers, attribution experts and other thought-leaders to discuss and define the future of marketing measurement and the acceleration tools that will lead the way. With a quest for more accurate and useful marketing data, our speakers will share the latest methodologies, discuss the challenges and workarounds marketers face to accessing data from walled gardens, and explore what data accuracy and transparency really mean. Attendees will also learn about the complexity of multi-touch attribution (MTA), why it’s so critical and the new approaches and solutions to optimize your media allocations and increase ROI.


10 Cortlandt street
(between Broadway & Church Street)
New York, NY 10006

Nearby Hotels:

The Beekman
123 Nassau Street
New York, NY 10038

AC New York Downtown
151 Maiden Ln
New York, NY 10038

W New York – Downtown
8 Albany Street
New York, NY 10006

Courtyard by Marriott New York Downtown Manhattan
133 Greenwich St, New York, NY

Nearby Trains:

4, 5, A, C, 2, 3, J & Z Via Fulton Station
Cortlandt St [1,2,3,A,C,E,N,R,W]

2 min walk

8 Avenue Local

Broadway Local

Broadway Local

Broadway Local

Broadway - 7 Avenue Local

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