Al Stadnyk is VP of Analytics at Assembly, where he helps the agency’s brands navigate the world of media data, analytics and measurement. Al leads marketing mix modeling and multi-touch attribution initiatives for clients to help them understand what drives an impact on business outcomes, and guides them in the application of model-driven insights into their marketing plans. Prior to working at Assembly, Al spent 6 years at Hudson River Group where he built and managed marketing mix models for several Fortune 500 companies, measuring and implementing meaningful change to their marketing mix. Al holds a B.A. in Economics and East Asian Studies from Connecticut College.