Sydney joined Chobani as the Digital & Marketing Analytics Manager in January 2018. In her current role, Sydney is responsible for creating and implementing Chobani’s audience strategy, as well as defining and measuring success across Chobani’s paid and owned marketing initiatives and partnership activations. Over the past year, Sydney has shifted how the company views and measures success, implementing a formal measurement structure that places equal emphasis on maximizing both ROI / Effectiveness, as well as Brand Equity. As part of this transformation, Sydney has championed a multi-touch attribution solution to provide tangible results and ensure a positive ROI growth trajectory.
Prior to Chobani, Sydney led Consumer Insights at Tough Mudder Inc., and before transitioning to the Health & Wellness industry, spent four years working at Nielsen across a variety of CPG clients, including Church & Dwight, PepsiCo, and Mondelez.
Sydney has a Bachelor of Business Administration with a concentration in Finance from the Ross School of Business at the University of Michigan, Ann Arbor (Go Blue!).