Moises Leiferman is the Media Manager II supporting all Ahold Delhaize Grocery brands in the US. In his role, Moises lead Center of Excellence for Media for Ahold Delhaize brands, providing strategic guidance and best practices in planning and buying. He analyzes opportunities for Media consolidation across brands, set up Media KPIs and performance tracking, including working with cross-functional teams supporting Marketing Mix Modeling assessment and optimization.
Prior to joining Ahold Delhaize, he was Sr. Media Manager for the Americas at The Hershey Company, setting up Integrated Communication Planning process, improvement of digital Performance tracking, and deeper assessment of digital supply, enabled ROI improvement YOY across North America countries. Moises was also Hershey’s representative at the World Federation of Advertisers for several years.
Outside of the office, he is the Marketing committee leader at Jewish Family Services NPO in Harrisburg PA. leading the digital evolution of their resources to expand services and donations across the community.