Lauren Fisher focuses on advertising technology and trends marketers rely on to navigate an increasingly complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management.​

Prior to eMarketer, she worked at Business.com in a variety of roles, including marketing, sales and product management. Lauren has a BA in journalism and a BA in Spanish from Pennsylvania State University; she also has an MA in journalism and communication from Ohio State University.​