Hairong is a Ph.D. data scientist with well-rounded expertise in advanced analytics, measurement and attribution, media mix optimization, consumer marketing strategy, innovation, and analytical consulting across multiple industries. Currently Hairong is the SVP of Marketing Analytics and Data Science at Casper, leading the Data & Analytics organization.
She and her team’s charter is to deliver accurate and accessible data & actionable insights across the enterprise that drive customer growth, revenue growth & profitability.
Prior to joining Casper, Hairong was the VP of Data Science & Analytics, Research, and CRM at Shutterstock. Hairong holds a Ph.D. of Mathematics from University of Illinois at Chicago.