CX Unplugged 2022 - Videos & Speaker Presentations | MMA Global
Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Tuesday, April 5, 2022

Moments that Matter: How IHG Is Taking Loyalty to New Heights
11:03AM- 11:35AM ET
Claire Bennett, Global Chief Customer Officer, IHG Hotels & Resorts
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(9.31 MB, Adobe PDF)
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How NFTs are Modernizing the Consumer Experience
11:35AM-12:03PM ET
Richard Oppy, VP of Global Brands, Anheuser Busch InBev
Liz Bacelar, Executive Director, Global Tech Innovation, Esteé Lauder Companies

Moderator:

Mike Proulx, VP, Research Director , Forrester
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Conversational Commerce: Mobile as the Centerpiece of CX 
12:03PM-12:30PM ET
Matt Ramerman, President, Sinch for Marketing
Michael Ricci, Vice President of Business Development & New Technology, Sinch for Marketing
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Attribution is Hard: Deep-Dive into Organizational Challenges & Advancements Impacting Attribution
12:45PM-1:15PM ET
Amy Avery, Senior VP & Head of Analytics, Research & Insights, Bank of America
George Wu, Director of Advanced Analytics, AT&T
Marc Vermut, VP, The Knowledge Lab, Neustar

Moderator:

Lou Paskalis, President and Chief Operating Officer, MMA Global
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EX and CX: How KFC Makes the Connection to Drive Business
1:15PM-1:35PM ET
Nitin Chaturvedi, Chief Digital and Technology Officer, KFC
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(2.14 MB, Adobe PDF)
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Overcoming Five Organizational Barriers To Customer Empathy
1:35PM- 1:50PM ET
Bruce Temkin, Head of Qualtrics XM Institute, Qualtrics
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(3.42 MB, Adobe PDF)
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Ethical Data Transparency & Trust is the New Brand Equity
2:05PM-2:30PM ET
Lisa Campbell, CMO, OneTrust
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How Sonos Created Connected and Personalized Experiences with One Integrated Platform
2:30PM-2:55PM ET
Jon Suarez-Davis, SVP, Marketing Strategy & Innovation, Salesforce
Dharam Rai, Vice President, Customer Experience, Sonos
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Wednesday, April 6, 2022

A Different Kind of Company: From 23 Climbers to 21M Members
11:03AM- 11:35AM ET
Curtis Kopf, Senior Vice President, Chief Experience Officer, REI
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(1.82 MB, Adobe PDF)
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Cross Talk Series: CX Transformation Success Stories
11:35AM-12:03PM ET
Sathish Muthukrishnan, Chief Information, Data and Digital Officer, Ally Financial Inc
Norman De Greve, Chief Marketing Officer, CVS Health
Sunny Bedi, Chief Information & Data Officer, Snowflake

Moderator:

Ben Nowikowski, DATT Program Director, MMA Global
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Everything You Think you Know about Mobile Engagement Has Changed
12:05PM-12:30Pm ET
Barry Nolan, CSO, Swrve
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(12.43 MB, Adobe PDF)
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How USAA Uses Technology to Deliver Exceptional Service During the Claims Journey
12:45PM-1:10PM ET
Charlotte Creech, Executive Director of Innovation, USAA
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(8.67 MB, Adobe PDF)
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CX Capabilities of Winning Marketing Organizations
1:10PM-1:35 PM ET
Dr. Sundar Bharadwaj, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business
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(4.53 MB, Adobe PDF)
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Digital CX: The Landscape of Today’s Leaders
1:35PM-1:47PM ET
Asim Zaheer, CMO , Glassbox
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(866.23 KB, Adobe PDF)
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The Year of Change in Digital Marketing
1:47PM-2:20PM ET
Derek Rodenhausen, Partner, BCG
Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
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(1.91 MB, Adobe PDF)
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MMA Global
M: 860 519 8248
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