Amy Avery | MMA Global

Amy Avery

Amy Avery
Senior VP & Head of Analytics, Research & Insights
Bank of America

Amy Avery leads the Analytics, Modeling and Insights team for Bank of America. In this role she drives responsible growth by delivering deep insights for better- informed strategic decisions, supporting business partners across all lines of business.

As the Analytics, Modeling and Insights executive, Amy leads a team focused on providing comprehensive insights of not just clients’ financial needs and banking behaviors, but also the attitudes and perceptions that drive their decision journey. Amy and her team use analytics and modeling, along with quantitative and qualitative research, to define and understand audiences, manage risk and identify and create connection points. Amy also leads measurement and reporting teams responsible for evaluating our product portfolio and identifying the most efficient and effective interactions, communications and messages. Together, this critical work informs the development of the bank’s client-driven strategies.

Amy joined Bank of America in 2020 with over twenty years of experience leading analytics and research teams within advertising and consulting firms. She has led work across many industries, with an emphasis on financial clients, including Chase, Wells Fargo, HSBC, Edward Jones, Prudential and even Merrill Lynch.

Prior to joining Bank of America, Amy focused on data strategy at Accenture, helping clients use analytics and research to inform business strategy, consumer insights, communications strategy and measurement and optimization. Earlier in Amy’s career, she served as Global Head of Analytics for J. Walter Thompson. There she led a global team of analysts to deliver data-driven strategy in support of an integrated offering of communications, experiences, commerce and technology. From the very start of her career, Amy used her statistical training to build models that predict and alter behavior and pioneered the study of emotional measurement and its impact on business performance. She continues to be an innovator in the analytics space.