Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape.
Mike brings to Forrester 25 years of experience developing marketing programs through a lens of “what’s next” in consumer behavior and media. Prior to joining Forrester, Mike served 12 years at Hill Holliday, where he developed and grew the agency’s digital capabilities and talent as its chief digital officer. His industry leadership has spanned strategy, creative, media, production, and tech for iconic brands including BMW Motorcycles, Boar’s Head, Cadillac, CVS Health, Dunkin’, Fireball Whisky, Party City, Planet Fitness, LG Home Appliances, Tempur-Pedic, and T.J. Maxx.