Conventional wisdom is that the role of brand building is to help businesses maximize shareholder value. Nestle has never believed in this dogma and instead crafted the idea that ‘the role of brands and businesses is to create shared value’. How brands (and thereby businesses) can “Do well by Doing good” at the same time.
As retail media networks continue gaining global traction, what avenues await brands and marketers seeking to establish brand awareness and drive performance within Vietnam's vibrant landscape? Let's delve deep into the key ingredients that fueled the rise of retail media, the third and largest wave in digital advertising, and how CEOs and CMOs can best harness the power of this phenomenon.
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Exploring the intersection of intelligence, AI, and data-powered marketing and showcasing how these advancements are reshaping the marketing landscape, this thought leadership session provides an in-depth analysis of the new era of data-driven marketing strategies. Delving into the pivotal role of AI in processing vast amounts of data, uncovering valuable insights, and enabling personalized marketing campaigns, this session illuminates the transformative potential of leveraging intelligence technologies to drive strategic decision-making and maximize marketing impact in the digital era.
Gathering to delve into the profound impact of purpose-driven values on leadership unveils an opportunity to present a pioneering technology solution embedded in this ethos. The rise of cutting-edge technologies such as Generative AI signals a significant transformation in how businesses engage with their customers, leading to deeper connections and more meaningful outcomes. Let's embark on exploring the transformative power of technology in empowering purpose-driven leadership in Customer Service.
As we enter a period of unprecedented change in the world of sales and marketing, what does the future look like for today's marketing and agency leaders. How are they navigating that change with regard to building new creative capabilities. In a wide ranging discussion, industry leaders will share their thoughts on the future of sales, marketing, and creativity.
There’s no question that AI is transforming our industry as we speak. While AI is a powerful engine, it still needs you in the driver’s seat to make it work. With that in mind, the session aims to break down a few things AI can’t do without you and what it can do to multiply your marketing.
Exploring the evolving dynamics of consumers and commerce by searching through the future trends and shifts that are reshaping the way people consider, consume, and connect. From the rise of content-driven platforms to Shoppertainment - content-driven commerce that educates and entertains first, this exploration provides insights into how businesses can drive revenue growth through seamless integration of media, content, and commerce on TikTok.
Let's explore how AI is revolutionizing advertising growth by crafting highly interactive creatives that resonate with users without compromising their user privacy.
Performance Marketing - Experimental / Innovation Technology - Spatial / AR / VR / NFT / Metaverse Tech - Data Insights / Contextual Marketing - Programmatic
Gaming, Gamification & E-Sports - Cross Digital Media Marketing - Creator / Influencer / Celebrity Marketing - Omnichannel Marketing
Exploring cutting-edge approaches and tactics in music marketing that leverage the power of storytelling, digital platforms, and audience engagement to elevate brand visibility and connect with consumers through the universal language of music.
In Vietnam, thriving startups stand out by diving deep into the diverse needs and preferences of local consumers, tailoring their marketing and products accordingly. They connect with a wide customer base across the country, smoothly transitioning from acquiring new customers to fostering enduring relationships and maximizing customer lifetime value. With a strong focus on enhancing loyalty by offer values and cultivating sustained engagement, successful startups retain their customer base, ensuring lasting success in the dynamic market.
Leveraging data-driven insights to transform business strategies, resulting in enhanced customer relationships, improved experiences, and increased Return on Investment (ROI). By harnessing the power of data analytics to personalize interactions, optimize marketing efforts, and drive informed decision-making, companies can cultivate stronger connections with customers, deliver exceptional experiences, and achieve tangible business growth.
In this session, we shall explore the perceived existential threats AI brings to our industry. If we act now, we can harness the raw power of AI to drive competitive advantages with long term payoffs, and order OREO’s
Discussing insights and highlights the transformative impact of 360-degree e-commerce and livestreaming in revolutionizing the retail landscape by creating immersive brand experiences and boosting sales. By embracing innovative technologies that enable interactive product showcases, engaging storytelling, and real-time interactions, businesses can captivate consumers, drive conversions, and redefine the future of retail by bringing the in-store experience directly to online shoppers.
